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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Les Mills
Case Studies Health & Wellbeing Sports and Games

Les Mills

tiers
Authentic Marketing, Fitness Culture, Brand Storytelling, Consumer Psychology, Wellness Industry, Digital Engagement
Adriana Chiñas Adriana Chiñas
Olly
Case Studies Health & Wellbeing Technology

Olly

tiers
Menopause Marketing, Wellness Consumption, Corporate Femininity, Generational Targeting, Health Commodification, Workplace Wellness
Adriana Chiñas Adriana Chiñas
Billy Boy
Case Studies Health & Wellbeing Technology

Billy Boy

tiers
Digital Consent, Brand Innovation, Privacy Technology, Intimate Commerce, Consumer Protection, Sexual Health
Adriana Chiñas Adriana Chiñas
Calm Taptivities
Case Studies Health & Wellbeing Technology

Calm Taptivities

tiers
Digital Mindfulness, Scrolling Behavior, Meditation Apps, Interface Design, Wellness Technology, Behavioral Intervention
Adriana Chiñas Adriana Chiñas
CareYaya Health Technologies
Case Studies Health & Wellbeing Technology Social Awareness

CareYaya Health Technologies

tiers
Artificial Intelligence, Elder Care, Digital Companionship, Health Technology, Social Isolation, Algorithmic Intimacy
Adriana Chiñas Adriana Chiñas
Alife Health & Inception Fertility
Case Studies Health & Wellbeing Technology

Alife Health & Inception Fertility

tiers
Algorithmic Healthcare, Reproductive Technology, Fertility AI, Medical Datafication, Healthcare Innovation, Predictive Analytics
Adriana Chiñas Adriana Chiñas
LG Menopause Mode
Case Studies Health & Wellbeing Technology

LG Menopause Mode

tiers
Artificial Intelligence, Menopause Technology, Smart Home Automation, Wearable Sensors, Personalized Climate Control, Algorithmic Decision Making
Adriana Chiñas Adriana Chiñas
Bayer
Case Studies Technology Health & Wellbeing

Bayer

tiers
Biomarker, Personalization, Ecosystem, Wellness, Pharmaceutical, Technology
Adriana Chiñas Adriana Chiñas
Throne
Case Studies Health & Wellbeing Technology

Throne

tiers
Biometric Monitoring, Algorithmic Healthcare, Digital Surveillance, Health Technology, Intimate Data, Biopower
Adriana Chiñas Adriana Chiñas
National Healthcare Group & NTU
Case Studies Social Awareness Health & Wellbeing

National Healthcare Group & NTU

tiers
Affective Computing, Voice Analysis, Geriatric Healthcare, Mental Health Surveillance, Algorithmic Governance, Digital Biomarkers
Adriana Chiñas Adriana Chiñas
Talkiatry
Case Studies Technology Health & Wellbeing

Talkiatry

tiers
Digital Therapeutics, Maternal Mental Health, Platform Governance, Algorithmic Healthcare, Telemedicine Innovation, Biopolitical Control
Adriana Chiñas Adriana Chiñas
Africa Breast Cancer Council
Case Studies Health & Wellbeing Social Awareness

Africa Breast Cancer Council

tiers
Healthcare Disparities, Data Justice, Corporate Partnerships, African Healthcare, Cancer Advocacy, Health Equity
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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