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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Breda University of Applied Sciences
Case Studies Social Awareness Food & Beverage Ecology and Sustainability Health & Wellbeing

Breda University of Applied Sciences

tiers
FUEL Project, BUas, Institutional Catering, Nudging, Behavior Change
Eureka Eureka
Broughton Sanctuary
Case Studies Health & Wellbeing Travel and Outdoors

Broughton Sanctuary

tiers
Wellness tourism, Servicescape, Archetypes, Consciousness research, Brand semiotics
Eureka Eureka
Sandwell Leisure Trust
Case Studies Social Media Health & Wellbeing

Sandwell Leisure Trust

tiers
Burn Lab, Sandwell Leisure Trust, Stronger wellness, Prosumption, Digital culture
Eureka Eureka
Climate TRACE
Eurekas Social Awareness Ecology and Sustainability Health & Wellbeing

Climate TRACE

members
Air pollution, Pm2.5, Climate trace, Health outcomes, Data justice, Carbon Tracking
Eureka Eureka
Peloton Intelligence
Case Studies Health & Wellbeing Technology

Peloton Intelligence

tiers
Peloton, Artificial intelligence, Personalization, Platform, Wellness, Gadgets
Eureka Eureka
L’Oréal Groupe
Case Studies Personal Aesthetics Health & Wellbeing

L’Oréal Groupe

tiers
Beauty, Circular economy, Art therapy, Brand strategy, Social impact
Eureka Eureka
ICONIQ Impact
Case Studies Social Awareness Health & Wellbeing

ICONIQ Impact

tiers
Women’s health, Collaborative philanthropy, Systems change, Digital health, Policy reform
Eureka Eureka
Magazine Luiza
Case Studies Health & Wellbeing Social Media

Magazine Luiza

tiers
Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication
Eureka Eureka
Whoop Advanced Labs
Case Studies Health & Wellbeing Technology

Whoop Advanced Labs

tiers
WHOOP, Advanced Labs, Biometrics, Subscription, Personalization
Eureka Eureka
Pfizer
Case Studies Social Awareness Health & Wellbeing

Pfizer

tiers
Migraine, Public health, Brand strategy, Pharmaceutical, Consumer behavior
Eureka Eureka
Helsinki Design Week
Case Studies Health & Wellbeing Art & Culture

Helsinki Design Week

tiers
Happiness, Semiotics, Experience design, Wellbeing, Brand strategy, Europe
Eureka Eureka
PlayVS and Skillprint
Case Studies Learning and Teaching Sports and Games Health & Wellbeing

PlayVS and Skillprint

tiers
Playvs, Skillprint, Esports, Wellness, Analytics, Gen Z, Mental Health
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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