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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Activision
Case Studies Technology Sports and Games

Activision

tiers
Algorithmic governance, digital surveillance, player agency, technical black-boxing, gaming ethics, digital citizenship
Adriana Chiñas Adriana Chiñas
Barnardos Australia
Case Studies Sports and Games Social Awareness

Barnardos Australia

tiers
Gaming philanthropy, interactive fundraising, streamer charity, digital giving, entertainment fundraising, cause gaming
Adriana Chiñas Adriana Chiñas
TOCA Social
Case Studies Sports and Games Food & Beverage

TOCA Social

tiers
Sports entertainment, social gaming, urban leisure, technological innovation, experiential venues, soccer culture
Adriana Chiñas Adriana Chiñas
Athlos
Case Studies Sports and Games Social Awareness

Athlos

tiers
Women's sports, athletic innovation, gender equity, sports entertainment, prize money, event format
Adriana Chiñas Adriana Chiñas
8-bit Arcade Riders
Consumer Tribes Technology Film & TV Entertainment Sports and Games

8-bit Arcade Riders

tiers
Consumer Tribe: 8-bit Arcade Riders
Patrick Pointaire Patrick Pointaire
Cosm
Case Studies Film & TV Entertainment Sports and Games

Cosm

tiers
Immersive entertainment, shared reality, digital venues, sports technology, collective viewing, experiential innovation
Adriana Chiñas Adriana Chiñas
Sport Tech Elite
Consumer Tribes Luxury Sports and Games

Sport Tech Elite

tiers
Consumer Tribe: Sport Tech Elite
Benjamin Perregaux-Dielf Benjamin Perregaux-Dielf
Playstation
Case Studies Sports and Games Technology

Playstation

tiers
Gaming authentication, digital verification, consumer loyalty, resale prevention, gaming community, platform engagement
Adriana Chiñas Adriana Chiñas
FC Barcelona
Case Studies Sports and Games Technology

FC Barcelona

tiers
Sports gamification, fan engagement, digital community, esports integration, club innovation, interactive entertainment
Adriana Chiñas Adriana Chiñas
Nike & Hyperice
Case Studies Sports and Games Health & Wellbeing Business To Business

Nike & Hyperice

tiers
Sports technology, athletic recovery, wearable innovation, performance enhancement, smart clothing, biomechanical optimization
Adriana Chiñas Adriana Chiñas
Strava
Case Studies Health & Wellbeing Technology Sports and Games

Strava

tiers
Digital inclusion, Sports technology, Gender equity, Safety design, Community building, Fitness innovation
Adriana Chiñas Adriana Chiñas
Brat Summer
Case Studies Personal Aesthetics Technology Sports and Games

Brat Summer

tiers
Roblox, Dress to Impress, Charli XCX, Outfits, Virtual Spaces
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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