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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
KeyBank
Case Studies Banking & Financial Services Sports and Games Business To Business

KeyBank

tiers
Keybank, Jeremiah Smith, Financial literacy, Nil, Social media
Eureka Eureka
Governo de Minas Gerais
Case Studies Learning and Teaching Avatar Technology Sports and Games

Governo de Minas Gerais

tiers
Edtech, Vocational guidance, Gamification, Roblox, Public policy
Eureka Eureka
Daft Punk & Fortnite
Case Studies Film & TV Entertainment Sports and Games Art & Culture

Daft Punk & Fortnite

tiers
Daft Punk, Fortnite, Remix culture, Avatar economy, Digital culture
Eureka Eureka
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Eureka Eureka
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Eureka Eureka
L’Oréal Paris StandUp
Case Studies Social Awareness Sports and Games Personal Aesthetics Business To Business

L’Oréal Paris StandUp

tiers
L’Oréal Paris, Botafogo, Stand up, Bystander intervention, Stadium safety
Eureka Eureka
Mude
Case Studies Health & Wellbeing Sports and Games

Mude

tiers
Mude, Sorox, 99, Wellness, Urban commons, Civic Fitness
Eureka Eureka
Lawa
Case Studies Technology Health & Wellbeing Sports and Games

Lawa

tiers
Lawa, Gamification, Youth, Health behavior, Brand activation, Mario Kart
Eureka Eureka
Nhow Berlin
Case Studies Travel and Outdoors Sports and Games

Nhow Berlin

tiers
Gaming studio, Esports, Servicescape, Modularity, Brand semiotics
Eureka Eureka
Ladder
Case Studies Health & Wellbeing Sports and Games

Ladder

tiers
Ladder, Diplo’s run club, Run clubs, Brand community, Hybrid experience
Eureka Eureka
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Eureka Eureka
Gap & Malbon Golf
Case Studies Fashion and Apparel Business To Business Sports and Games

Gap & Malbon Golf

tiers
Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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