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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
In-Game Ads Drive Discovery and Sales for Nearly Half of US Gamers
Consumer Statistics Sports and Games

In-Game Ads Drive Discovery and Sales for Nearly Half of US Gamers

members
North America
Eureka Eureka
Streaming Is America’s Top Escape
Consumer Statistics Sports and Games Film & TV Entertainment

Streaming Is America’s Top Escape

members
North America
Eureka Eureka
Roblox Dominates Kids’ Screen Time
Consumer Statistics Sports and Games

Roblox Dominates Kids’ Screen Time

members
Global
Eureka Eureka
Damini Ogulu
Case Studies Sports and Games Learning and Teaching

Damini Ogulu

tiers
Celebrity Brand Extension, Sports Development, Youth Empowerment, Cultural Capital, Transnational Partnerships, African Entrepreneurship
Eureka Eureka
Tinder SoleMates Run Club
Case Studies Sports and Games Family & Relationships

Tinder SoleMates Run Club

tiers
Embodied Sociality, Ritual Consumption, Platform Capitalism, Digital Courtship, Experience Marketing, Communitas
Eureka Eureka
HeineCare
Case Studies Food & Beverage Sports and Games

HeineCare

tiers
Experiential Marketing, Consumption Rituals, Digital-Physical Integration, Risk Mitigation, Sustainable Merchandise, Non-Alcoholic Alternatives
Eureka Eureka
Gymbox
Case Studies Health & Wellbeing Social Awareness Sports and Games

Gymbox

tiers
Corporeal Capital, Spatial Intervention, Fitness Infrastructure, Urban Regeneration, Community Development, Embodied Practices
Eureka Eureka
SportAI
Case Studies Health & Wellbeing Sports and Games

SportAI

tiers
Algorithmic Embodiment, Sports Technology, Digital Materiality, Performance Optimization, Consumer-Technology Interface, Biomechanical Analysis
Eureka Eureka
Zing Coach
Case Studies Health & Wellbeing Sports and Games

Zing Coach

tiers
Algorithmic Fitness, Digital Embodiment, AI Coaching, Quantified Self, Virtual Fitness Communities, Technological Mediation
Eureka Eureka
Kopparberg & Melanoma Fund
Case Studies Social Awareness Sports and Games Health & Wellbeing

Kopparberg & Melanoma Fund

tiers
Preventive Consumption, Ritual Health Behaviors, Brand Activism, Collective Welfare, Regulatory Focus, Symbolic Protection
Eureka Eureka
Who Gives A Crap & Lewes FC
Case Studies Social Awareness Sports and Games Ecology and Sustainability

Who Gives A Crap & Lewes FC

tiers
Value-based Sponsorship, Ethical Consumption, Brand Semiotics, Purpose-driven Marketing, Sports Tribalism, Commercial Activism
Eureka Eureka
Lush & Minecraft
Case Studies Personal Aesthetics Business To Business Sports and Games

Lush & Minecraft

tiers
Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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