Damini Ogulu
tiers
Celebrity Brand Extension, Sports Development, Youth Empowerment, Cultural Capital, Transnational Partnerships, African Entrepreneurship
Tinder SoleMates Run Club
tiers
Embodied Sociality, Ritual Consumption, Platform Capitalism, Digital Courtship, Experience Marketing, Communitas
HeineCare
tiers
Experiential Marketing, Consumption Rituals, Digital-Physical Integration, Risk Mitigation, Sustainable Merchandise, Non-Alcoholic Alternatives
Gymbox
tiers
Corporeal Capital, Spatial Intervention, Fitness Infrastructure, Urban Regeneration, Community Development, Embodied Practices
SportAI
tiers
Algorithmic Embodiment, Sports Technology, Digital Materiality, Performance Optimization, Consumer-Technology Interface, Biomechanical Analysis
Zing Coach
tiers
Algorithmic Fitness, Digital Embodiment, AI Coaching, Quantified Self, Virtual Fitness Communities, Technological Mediation
Kopparberg & Melanoma Fund
tiers
Preventive Consumption, Ritual Health Behaviors, Brand Activism, Collective Welfare, Regulatory Focus, Symbolic Protection
Who Gives A Crap & Lewes FC
tiers
Value-based Sponsorship, Ethical Consumption, Brand Semiotics, Purpose-driven Marketing, Sports Tribalism, Commercial Activism
Lush & Minecraft
tiers
Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification
Arcane League of Legends
tiers
Transmedia Storytelling, Experiential Marketing, Gaming Culture, Fandom Rituals, Brand Communities, Participatory Culture
Purina & Roblox
tiers
Virtual Pet Companionship, Metaverse Branding, Gamified Consumption, Digital Anthropology, Para-Social Relationships, Ritualized Gameplay