Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

andSons Chocolatiers

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Luxury, Consumer Culture, Branding, Art Collaboration, Chocolate

Augustinus Bader

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Luxury, Diffusion, Celebrity, Semiotics, Skincare

The Coach Restaurant

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Coach, Jewel Changi, Hospitality, Brand semiotics, Asia strategy

Club Avandra

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Club Avandra, Swans, Membership, Luxury travel, Community

eBay & Condé Nast

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eBay, Condé Nast, Pre-loved, Circular fashion, Trust

Mercedes-Benz & Xiaoyuzhou

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Mercedes-Benz, Xiaoyuzhou, Podcast, Luxury, Mobility

Nautica Collective

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Nautica Collective, By-the-Cabin, Linking value, Micro-tribes, Hospitality innovation

Chanel's le19M

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Heritage, Semiotics, Luxury, Artisanship, Cross-cultural

Tiffany & Co. & Netflix

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Luxury, Transmedia, Semiotics, Archive, Partnership

SecondSense

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Luxury resale, Platform economy, Algorithmic pricing, Authenticity, Personalization

Stella McCartney Come Together Collection

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Luxury, Sustainability, Semiotics, Material innovation, Stella Mccartney, Plant-Based