Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Lane Crawford and AiDLab

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Algorithmic Curation, Digital Twin, Predictive Modeling, Aesthetic Judgment, Automated Styling, Cultural Capital

.Here

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Exclusivity, Privacy, Personalization, Luxury, Semiotics

Blacklane and The Helicopter Company (THC)

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Luxury, Platform, Mobility, Semiotics, Governance

Everbloom

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Material Innovation, Digital Anthropology, Consumer Culture, Artificial Intelligence, Sustainability

Burberry on Wheels

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Luxury, Semiotics, China, Brand Experience, Urban, Taxis, Urban Space

Meadow Lane

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Gourmet, Luxury, Urban Consumption, Social Media, Brand Positioning

Perrier-Jouët

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Aesthetics, Digital Anthropology, Brand Experience, Multispecies, Luxury

Meadow Lane

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Gourmet, Luxury, Food Retail, Urban Consumption, Inequality, Case Study

Visit Sweden

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Boredom, Slow Travel, Wellness, Tourism, Marketing

Chanel

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Luxury, Semiotics, Branding, Consumer Culture, Digital

Science

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Technology, Consumer Culture, Algorithms, Embodiment, Domesticity