Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Uncommon Creative Studio

tiers

Birkin, Hermès, Uncommon Creative Studio, Hustle culture, Nyfw

HYPERVSN

members

Selfidges, Hypervsn, Hologram, Customer experience, Retail technology, Augmented Reality

Hugo Boss F1 Experience

members

BOSS, Aston Martin Aramco Formula One Team, Apple Vision Pro, Immersive Retail, Fan Engagement

Naveya & Sloane

tiers

Luxury, Accessibility, Multisensory, Semiotics, Consumer behavior, New Zealand

Louis Vuitton Paris Exhibition

tiers

Louis Vuitton, Art deco, Semiotics, Beauty, Collaboration, Limited Edition

The Berkeley

tiers

Semiotics, Hospitality, Partnership, Case study, Experiencescapes, Manolo Blahnik

Paul Smith

tiers

Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior

Guerlain

tiers

Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival

Joby Aviation

tiers

Evtol, Platformization, Urban air mobility, Consumer semiotics, Governance

Condé Nast

tiers

Vette, Condé Nast, Creator commerce, Platform economy, Digital retail

Koyia

tiers

Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury