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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Eureka Eureka
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Eureka Eureka
Cécred
Case Studies Personal Aesthetics Learning and Teaching

Cécred

tiers
Cécred, Beygood, Salon ecosystem, Entrepreneurship, Professional development, Haircare Industry
Eureka Eureka
Rare Beauty Secrets
Case Studies Social Media Personal Aesthetics

Rare Beauty Secrets

tiers
Rare Insider, Substack, Newsletter, Brand storytelling, Mental Health, Selena Gomez
Eureka Eureka
Au.Migos Pets
Case Studies Personal Aesthetics Family & Relationships

Au.Migos Pets

tiers
Beleza fatal, Au.migos pets, Omnichannel, Character capital, Pet care
Eureka Eureka
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Eureka Eureka
Amazon Parafarmacia & Beauty,
Case Studies Personal Aesthetics Retail and Shopping

Amazon Parafarmacia & Beauty,

tiers
Amazon parafarmacia & beauty, Servicescapes, Personalization, Data ethics, Consumer trust
Eureka Eureka
Niance
Case Studies Personal Aesthetics Health & Wellbeing

Niance

tiers
Longevity, Epigenetics, Luxury wellness, Consumer culture, Brand semiotics, Case study
Eureka Eureka
Korea Tourism Organization
Case Studies Travel and Outdoors Personal Aesthetics

Korea Tourism Organization

tiers
Korea tourism organization, Amorepacific, Nykaa, Thomas cook (india) limited, Tourism campaign
Eureka Eureka
e.l.f. Cosmetics México
Case Studies Personal Aesthetics Film & TV Entertainment

e.l.f. Cosmetics México

tiers
Telenovela, Glocalization, e.l.f. Cosmetics, Mexico, Social Media Marketing, Participatory Culture
Eureka Eureka
Laura Mercier & Apple Vision Pro
Case Studies Luxury Personal Aesthetics Fashion and Apparel Technology

Laura Mercier & Apple Vision Pro

tiers
Luxury, Virtual Reality, Digital Retail, Beauty Industry, Brand Innovation
Eureka Eureka
Sports Illustrated & Dove
Case Studies Personal Aesthetics Sports and Games Social Awareness Business To Business

Sports Illustrated & Dove

tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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