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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Orgasmic Skin
Case Studies Personal Aesthetics Health & Wellbeing

Orgasmic Skin

tiers
Category Convergence, Destigmatization, Wellness Capital, Beauty Ritual, Embodied Pleasure, Medicalization
Eureka Eureka
Aesop & Power Station of Art Museum
Case Studies Art & Culture Personal Aesthetics Business To Business

Aesop & Power Station of Art Museum

tiers
Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism
Eureka Eureka
e.l.f. Beauty 'Dupe That'
Case Studies Social Awareness Personal Aesthetics

e.l.f. Beauty 'Dupe That'

tiers
Corporate Social Responsibility, Ethical Consumption, Competitive Altruism, Institutional Isomorphism, Beauty Industry, Brand Activism
Eureka Eureka
Unilever Brasil
Case Studies Social Awareness Personal Aesthetics

Unilever Brasil

tiers
Anti-racist Marketing, Institutional Ethnography, Cultural Capital, Corporate Social Responsibility, Representational justice, Consumer Identity Politics
Eureka Eureka
Coty & Adidas
Case Studies Sports and Games Personal Aesthetics Business To Business

Coty & Adidas

tiers
Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy
Eureka Eureka
NotCo & Cramer
Case Studies Technology Personal Aesthetics

NotCo & Cramer

tiers
Algorithmic aesthetics, Sensory innovation, Computational creativity, Olfactory design, Consumer perception, Technological mediation
Eureka Eureka
Nike & Isamaya Ffrench
Case Studies Personal Aesthetics Fashion and Apparel Sports and Games Business To Business

Nike & Isamaya Ffrench

tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Eureka Eureka
Cyril Lancelin x MANE
Case Studies Art & Culture Personal Aesthetics

Cyril Lancelin x MANE

tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Eureka Eureka
Glossier & Shopify
Case Studies Personal Aesthetics Business To Business Retail and Shopping

Glossier & Shopify

tiers
Omnichannel marketing, Geo-restricted commerce, Ludification, Manufactured scarcity, Urban consumption ritual, Prosumer engagement
Eureka Eureka
Garnier
Case Studies Personal Aesthetics Fashion and Apparel

Garnier

tiers
Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics
Eureka Eureka
Epicurean Alices
Consumer Tribes Art & Culture Luxury Personal Aesthetics

Epicurean Alices

tiers
Consumer Tribe: Epicurean Alices
Eureka Eureka
Kolmar Korea
Case Studies Health & Wellbeing Technology Personal Aesthetics

Kolmar Korea

tiers
Hair Loss, Artificial Intelligence, Biomarkers, Personalization, Dermatology, Diagnostics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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