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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
L'Oreál My Aura
Case Studies Personal Aesthetics Social Awareness

L'Oreál My Aura

tiers
Adaptive Technology, Inclusive Design, Sensory Accessibility, Beauty Innovation, Assistive Devices, Luxury Democratization
Eureka Eureka
Bob
Case Studies Personal Aesthetics

Bob

tiers
Sustainable Masculinity, Refillable Personal Care, Gender Marketing, Subscription Commerce, Material Culture, Environmental Branding
Eureka Eureka
Kiehl's Pubic Display Type
Case Studies Personal Aesthetics Social Awareness

Kiehl's Pubic Display Type

tiers
Typographic Innovation, Beauty Censorship, Brand Semiotics, Body Positivity, Marketing Taboos, Cultural Disruption
Eureka Eureka
Wikileaks of Beauty
Case Studies Personal Aesthetics Learning and Teaching

Wikileaks of Beauty

tiers
Beauty Science Transparency, Digital Knowledge Repository, Consumer Information Access, Brand Authenticity Strategy, Scientific Literacy Beauty, Open Access Marketing
Eureka Eureka
Velvet Kim
Consumer Tribes Family & Relationships Personal Aesthetics

Velvet Kim

tiers
Consumer Tribe: Velvet Kim
Eureka Eureka
Heathrow
Case Studies Travel and Outdoors Luxury Personal Aesthetics

Heathrow

tiers
Luxury Servicescape, Cultural Capital, Premium Aviation, Airport Design, Experiential Marketing, Status Consumption
Eureka Eureka
Botiverso
Case Studies Social Media Personal Aesthetics

Botiverso

tiers
Content Creator Economy, Generational Marketing, Social Commerce Strategy, Digital Inclusion, Brand Community Building, Algorithmic Culture
Eureka Eureka
Puma 'Green Flags'
Case Studies Sports and Games Personal Aesthetics Ecology and Sustainability Film & TV Entertainment

Puma 'Green Flags'

tiers
Sustainability Communication, Brand Activism, Podcast Marketing, Environmental Education, Influencer Strategy, Generation Z Engagement
Eureka Eureka
Estée Lauder Companies & Exuud
Case Studies Personal Aesthetics Luxury

Estée Lauder Companies & Exuud

tiers
Olfactory Marketing, Smart Fragrance Systems, Luxury Technology Integration, Sensory Brand Experience, Algorithmic Scent Delivery, Premium Home Fragrance
Eureka Eureka
L’Oréal & IBM
Case Studies Personal Aesthetics Technology Business To Business

L’Oréal & IBM

tiers
Sustainable Cosmetics, Generative AI, Beauty Industry, Algorithmic Formulation, Green Technology, Digital Transformation
Eureka Eureka
eyes. lips. face. fandom.
Case Studies Personal Aesthetics Sports and Games

eyes. lips. face. fandom.

tiers
Cultural Hybridization, Parasocial Marketing, Beauty Brand Innovation, Celebrity Endorsement Strategy, Consumer Engagement, Narrative Advertising
Eureka Eureka
Shiseido 4D Experience
Case Studies Luxury Personal Aesthetics Retail and Shopping

Shiseido 4D Experience

tiers
Immersive Retail, Servicescape Design, Luxury Branding, Sensory Marketing, Cultural Authenticity, Premium Cosmetics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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