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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
e.l.f. Beauty
Case Studies Personal Aesthetics Social Awareness Social Media

e.l.f. Beauty

tiers
Kindness, Algorithm, Brand, Digital Culture, Emotion
Eureka Eureka
O Boticário
Eurekas Film & TV Entertainment Personal Aesthetics Social Awareness

O Boticário

public
Bullying, Family, Branding, Emotional Labor, Digital Campaign
Eureka Eureka
Natura
Case Studies Personal Aesthetics Ecology and Sustainability

Natura

tiers
Sustainability, Packaging, Consumer Culture, Collaboration, Brand Strategy, Case Study
Eureka Eureka
Amazon Now
Case Studies Retail and Shopping Mobility and Transport Personal Aesthetics

Amazon Now

tiers
Amazon, Ultrafast Delivery, Consumer Culture, Digital Logistics, Retail Strategy
Eureka Eureka
Sol de Janeiro
Case Studies Personal Aesthetics Social Media

Sol de Janeiro

tiers
Fragrance, TikTok, Meme, Branding, Cheirosa
Eureka Eureka
Methodiq
Case Studies Personal Aesthetics Technology

Methodiq

tiers
Platformization, Telehealth, Skincare, Datafication, Brand Strategy
Eureka Eureka
Vow
Case Studies Personal Aesthetics Health & Wellbeing

Vow

tiers
Exosomes, Cultured Beauty, Bioeconomy, Brand Semiotics, Skin Health
Eureka Eureka
Primer
Case Studies Fashion and Apparel Personal Aesthetics Technology

Primer

tiers
Beauty, AI, Augmented Reality, Influencer, Consumer Culture
Eureka Eureka
Hyrular Beauty
Case Studies Personal Aesthetics Retail and Shopping

Hyrular Beauty

tiers
Hyrular Beauty, Sci-Fi, Luxury, Consumer Culture, Digital Aesthetics
Eureka Eureka
The Shilla Duty Free
Case Studies Personal Aesthetics Retail and Shopping Mobility and Transport

The Shilla Duty Free

tiers
K-Pop, Duty Free, Beauty, Fan Culture, Brand Strategy
Eureka Eureka
Omy Laboratoires
Case Studies Personal Aesthetics Retail and Shopping

Omy Laboratoires

tiers
Loyalty program, Personalization, Skincare, Customer Engagement, Digital Culture.
Eureka Eureka
Grupo Boticário
Case Studies Personal Aesthetics Retail and Shopping

Grupo Boticário

tiers
Beauty Industry, Brand Semiotics, Digital Culture, Consumer Behavior, Social Responsibility, Gen Alpha
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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