Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
PayJustNow
Case Studies Banking & Financial Services Retail and Shopping

PayJustNow

tiers
Payjustnow, Takealot, Bnpl, Consumer behavior, Platform economy
Adriana Chiñas Adriana Chiñas
MercadoLibre & Casas Bahia
Case Studies Retail and Shopping Business To Business

MercadoLibre & Casas Bahia

tiers
Mercadolibre, Casas Bahia, Brazil, Heavy items, Partnership
Adriana Chiñas Adriana Chiñas
Contribe
Eurekas Retail and Shopping Social Awareness

Contribe

members
Contribe, Checkout donations, Consumer loyalty, Hybrid organizations, Digital culture Crowdsourcing & Crowdfunding
Adriana Chiñas Adriana Chiñas
Westfield London
Case Studies Film & TV Entertainment Retail and Shopping

Westfield London

tiers
Wicked, Retail media, Gamification, Servicescapes, Tribal consumption
Adriana Chiñas Adriana Chiñas
Louis Vuitton & Perfect Corp.
Case Studies Personal Aesthetics Retail and Shopping Technology Business To Business

Louis Vuitton & Perfect Corp.

tiers
Luxury, Virtual try-on, Augmented reality, Personalization, Consumer behavior
Adriana Chiñas Adriana Chiñas
Aritzia
Case Studies Retail and Shopping Fashion and Apparel

Aritzia

tiers
Aritzia, App, Personalization, Exclusivity, Wardrobe
Adriana Chiñas Adriana Chiñas
eBay & Condé Nast
Case Studies Luxury Retail and Shopping

eBay & Condé Nast

tiers
eBay, Condé Nast, Pre-loved, Circular fashion, Trust
Adriana Chiñas Adriana Chiñas
IKEA 3D kitchen
Case Studies Real Estate & Construction Retail and Shopping

IKEA 3D kitchen

tiers
Ikea, 3D planning, Real-time pricing, Modularity, Customer agency
Adriana Chiñas Adriana Chiñas
L'Oréal Paris & Royal Salute
Case Studies Personal Aesthetics Food & Beverage Mobility and Transport Retail and Shopping

L'Oréal Paris & Royal Salute

tiers
L’Oréal Paris Men Expert, Royal Salute, Travel retail, Omnichannel, Cross-category
Adriana Chiñas Adriana Chiñas
19 Crimes
Eurekas Retail and Shopping Film & TV Entertainment Food & Beverage

19 Crimes

members
19 Crimes, Universal Monsters, Halloween, Participation, Fmcg
Adriana Chiñas Adriana Chiñas
Crocs "Croctober"
Eurekas Retail and Shopping Fashion and Apparel

Crocs "Croctober"

members
Crocs, Tiktok Shop, Livestreaming, Parasocial, Brand community
Adriana Chiñas Adriana Chiñas
Paypal & OpenAI
Eurekas Retail and Shopping Banking & Financial Services

Paypal & OpenAI

members
Paypal, Openai, Agentic commerce protocol, Instant checkout, Chatgpt
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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