Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
Paul Smith
Case Studies Luxury Fashion and Apparel Retail and Shopping

Paul Smith

tiers
Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior
Adriana Chiñas Adriana Chiñas
Renner
Case Studies Fashion and Apparel Retail and Shopping

Renner

tiers
Renner, Eletromidia, Virtual fitting room, Phygital, Brand positioning
Adriana Chiñas Adriana Chiñas
T-Mobile Puerto Rico
Case Studies Technology Film & TV Entertainment Retail and Shopping Art & Culture

T-Mobile Puerto Rico

tiers
T-Mobile Puerto Rico, Bad Bunny, Edalou Paris, NFC, Brand semiotics
Adriana Chiñas Adriana Chiñas
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Adriana Chiñas Adriana Chiñas
JD.com & Ikea China
Case Studies Real Estate & Construction Business To Business Retail and Shopping

JD.com & Ikea China

tiers
IKEA China, JD.com, Platform Economy, Augmented Commerce, Servicescape
Adriana Chiñas Adriana Chiñas
Waitrose
Case Studies Retail and Shopping Technology

Waitrose

tiers
Waitrose, Smart trolley, Computer vision, Checkout, Datafication
Adriana Chiñas Adriana Chiñas
Virgin Atlantic & Omnevo
Case Studies Travel and Outdoors Retail and Shopping Mobility and Transport Business To Business

Virgin Atlantic & Omnevo

tiers
Virgin Atlantic, Omnevo, Omnichannel, Personalization, Sustainability
Adriana Chiñas Adriana Chiñas
Tesco
Case Studies Food & Beverage Retail and Shopping

Tesco

tiers
Tesco, Clubcard, Loyalty, Product innovation, Digital culture
Adriana Chiñas Adriana Chiñas
Doppl
Case Studies Personal Aesthetics Retail and Shopping Technology

Doppl

tiers
Predictive media, Virtual try-on, Brand semiotics, Digital anthropology, Consumer behavior
Adriana Chiñas Adriana Chiñas
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Adriana Chiñas Adriana Chiñas
SK Telecom
Case Studies Retail and Shopping Technology Film & TV Entertainment

SK Telecom

tiers
AI, Retailtainment, Servicescape, Gen Z, Datafication, South Korea
Adriana Chiñas Adriana Chiñas
TYB
Case Studies Retail and Shopping Social Media

TYB

tiers
TYB, Community, Loyalty, Interoperability, Tokens
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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