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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
Quilmes
Case Studies Food & Beverage Retail and Shopping

Quilmes

tiers
Beer, Campaigns, Argentina, Loyalty Program, Retailers
Eureka Eureka
Universal Standard
Case Studies Fashion and Apparel Social Awareness Personal Aesthetics Technology

Universal Standard

tiers
United States, inclusive clothing, women's apparel, bikinis, sun protection swimsuits, plus size models
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Coachtopia
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Retail and Shopping

Coachtopia

tiers
Coachtopia, Coach (Re)Loved program, United States, circular economy, renewable materials, generation Z
Eureka Eureka
Red Wing Shoes
Case Studies Film & TV Entertainment Fashion and Apparel Retail and Shopping Business To Business

Red Wing Shoes

tiers
Mario Bros Movie, Nintendo, Pixel, Sneakers, New York, United States
Eureka Eureka
Fashion For Good
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Retail and Shopping

Fashion For Good

tiers
FastFeetGrinded, Netherlands, Adidas, Inditex, Target, Zalando, recycling, footwear
Eureka Eureka
London Sneaker School
Case Studies Fashion and Apparel Personal Aesthetics Learning and Teaching Art & Culture

London Sneaker School

tiers
London, sneaker design, manufacture, customized kicks, community, workshops
Eureka Eureka
SYKY
Case Studies Fashion and Apparel Luxury Banking & Financial Services Retail and Shopping

SYKY

tiers
London, virtual fashion, cryptocurrency, Keystone pass, digital designers
Eureka Eureka
H&M & thredUP
Case Studies Fashion and Apparel Business To Business Social Awareness Ecology and Sustainability

H&M & thredUP

tiers
United States, second-hand clothes, shopping experience, designer lines, resales
Eureka Eureka
Nike SWOOSH
Case Studies Fashion and Apparel Art & Culture Retail and Shopping Social Media

Nike SWOOSH

tiers
#YourForce1 challenge, virtual marketplace, creator contest, visual storyboard, Europe, United States
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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