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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Coachtopia
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Retail and Shopping

Coachtopia

tiers
Coachtopia, Coach (Re)Loved program, United States, circular economy, renewable materials, generation Z
Eureka Eureka
Red Wing Shoes
Case Studies Film & TV Entertainment Fashion and Apparel Retail and Shopping Business To Business

Red Wing Shoes

tiers
Mario Bros Movie, Nintendo, Pixel, Sneakers, New York, United States
Eureka Eureka
Fashion For Good
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Retail and Shopping

Fashion For Good

tiers
FastFeetGrinded, Netherlands, Adidas, Inditex, Target, Zalando, recycling, footwear
Eureka Eureka
London Sneaker School
Case Studies Fashion and Apparel Personal Aesthetics Learning and Teaching Art & Culture

London Sneaker School

tiers
London, sneaker design, manufacture, customized kicks, community, workshops
Eureka Eureka
SYKY
Case Studies Fashion and Apparel Luxury Banking & Financial Services Retail and Shopping

SYKY

tiers
London, virtual fashion, cryptocurrency, Keystone pass, digital designers
Eureka Eureka
H&M & thredUP
Case Studies Fashion and Apparel Business To Business Social Awareness Ecology and Sustainability

H&M & thredUP

tiers
United States, second-hand clothes, shopping experience, designer lines, resales
Eureka Eureka
Nike SWOOSH
Case Studies Fashion and Apparel Art & Culture Retail and Shopping Social Media

Nike SWOOSH

tiers
#YourForce1 challenge, virtual marketplace, creator contest, visual storyboard, Europe, United States
Eureka Eureka
Vivobarefoot
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Vivobarefoot

tiers
Vivobarefoot, United Kingdom, Germany, United States, 3D printers, scans, circular economy
Eureka Eureka
Yitty
Case Studies Fashion and Apparel Retail and Shopping

Yitty

tiers
Diversity, Inclusion, Your Skin, Clothing Design, United States, Non-Binary
Eureka Eureka
Moncler & Adidas
Case Studies Fashion and Apparel Retail and Shopping Business To Business Luxury

Moncler & Adidas

tiers
NFT, Strategic Campaigns, Collections, Hanna Moon, France, Germany,
Eureka Eureka
Depop & Sook
Case Studies Fashion and Apparel Retail and Shopping

Depop & Sook

tiers
United Kingdom, Strategic Partnerships, Circular Economy, Sustainability, Experience
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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