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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
In-Store Fashion Shopping Sparks Negative Emotions for Many Europeans
Consumer Statistics Fashion and Apparel Retail and Shopping

In-Store Fashion Shopping Sparks Negative Emotions for Many Europeans

members
Europe
Eureka Eureka
Trust Becomes a Key Factor in Brand Loyalty
Consumer Statistics Retail and Shopping

Trust Becomes a Key Factor in Brand Loyalty

members
Global
Eureka Eureka
Local Brands Preferred by Many Brazilian Shoppers
Consumer Statistics Retail and Shopping

Local Brands Preferred by Many Brazilian Shoppers

members
LATAM
Eureka Eureka
Social Media Emerges as a Key Shopping Hub for Gen Z
Consumer Statistics Social Media Retail and Shopping

Social Media Emerges as a Key Shopping Hub for Gen Z

members
North America
Eureka Eureka
Paramount
Case Studies Art & Culture Fashion and Apparel Retail and Shopping

Paramount

tiers
Shoppable media, AI commerce, second-screen technology, entertainment retail, fashion technology, live commerce
Eureka Eureka
ZALORA
Case Studies Technology Personal Aesthetics Retail and Shopping

ZALORA

tiers
Customer service automation, multilingual AI, e-commerce support, cultural adaptation, service efficiency, digital localization
Eureka Eureka
Heinz x Mattel
Case Studies Business To Business Food & Beverage Film & TV Entertainment Retail and Shopping

Heinz x Mattel

tiers
Barbie-cue, Ketchup, Marketing Strategy, Trends, Super Markets
Eureka Eureka
Carrefour Romania & Bingo
Case Studies Food & Beverage Art & Culture Business To Business Retail and Shopping

Carrefour Romania & Bingo

tiers
Pachetul cu Dor, Cultural Traditions, Emotional Needs, Family Bonds, Campaign
Eureka Eureka
Kigüi & Nestlé Mexico
Case Studies Ecology and Sustainability Food & Beverage Business To Business Retail and Shopping

Kigüi & Nestlé Mexico

tiers
Partnership, Sustainable consumption, Social Innovation, Food Waste Awareness
Eureka Eureka
Happy Coffee
Case Studies Health & Wellbeing Retail and Shopping Business To Business Social Awareness

Happy Coffee

tiers
Philanthropy, NAMI, QR Codes, Innovation, Robert Downey Jr.
Eureka Eureka
IKEA & Raw Color
Case Studies Business To Business Retail and Shopping Real Estate & Construction

IKEA & Raw Color

tiers
Chromatic Phenomenology, Color Psychology, TESAMMANS, Interior Design
Eureka Eureka
Get Ready With Music
Case Studies Personal Aesthetics Retail and Shopping Art & Culture

Get Ready With Music

tiers
e.l.f Cosmetics, Digital Culture, Cultural Producers, elf made, GRWM
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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