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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Chevrolet
Case Studies Mobility and Transport Social Awareness

Chevrolet

tiers
Chevrolet, Onstar, Women’s safety, Brand semiotics, Urban mobility, Campaign
Eureka Eureka
USC Mind
Case Studies Social Awareness Social Media Health & Wellbeing Learning and Teaching

USC Mind

tiers
Mental health, Social media, Brand semiotics, Consumer culture, Gen Z, Campaigns
Eureka Eureka
Philippine Airlines
Case Studies Mobility and Transport Social Awareness

Philippine Airlines

tiers
Gender diversity, Aviation, Scholarships, Brand community, Participation, Gen Alpha
Eureka Eureka
TBWA\Peru & APRECI
Case Studies Film & TV Entertainment Social Awareness

TBWA\Peru & APRECI

tiers
Censorship, Artistic freedom, Semiotics, Social movements, Media ecosystems
Eureka Eureka
Agency for Nature
Case Studies Social Awareness Ecology and Sustainability

Agency for Nature

tiers
AI-Powered, Youth Culture, Parasocial Interaction, Datafication, Public Interface
Eureka Eureka
Be My Eyes & Fiumicino Airport
Case Studies Travel and Outdoors Mobility and Transport Social Awareness

Be My Eyes & Fiumicino Airport

tiers
Accessibility, Airport services, Digital transformation, Service design, Platform economy
Eureka Eureka
TikTok AMBER Alerts
Case Studies Social Media Social Awareness

TikTok AMBER Alerts

tiers
Amber alerts, Tiktok, NCMEC, Creator partnerships, Brand purpose
Eureka Eureka
We Are Moving the Needle
Case Studies Social Awareness Art & Culture

We Are Moving the Needle

tiers
SOPHIE, Audio Engineering, Scholarship, Inclusion, Digital Culture
Eureka Eureka
Taobao
Case Studies Social Awareness Art & Culture

Taobao

tiers
Taobao, Panda conservation, Gamification, Cultural branding, E-commerce
Eureka Eureka
Three UK & Samaritans
Case Studies Mobility and Transport Health & Wellbeing Sports and Games Social Awareness

Three UK & Samaritans

tiers
Mental health, Football fans, Brand purpose, Social norms, Case study, Partnership
Eureka Eureka
Health Promotion Board
Case Studies Health & Wellbeing Social Awareness

Health Promotion Board

tiers
Vaping, Youth, Semiotics, Injunctive norms, Behavior change
Eureka Eureka
Roblox, Discord, OpenAI +
Case Studies Social Awareness Technology Business To Business

Roblox, Discord, OpenAI +

tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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