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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
CALM
Case Studies Health & Wellbeing Social Awareness

CALM

tiers
Youth Suicide Prevention, Social Intervention Framework, Communal Care, Mental Health Literacy, Preventive Wellbeing, Structured Support
Eureka Eureka
Legal Aid Society
Case Studies Social Awareness Technology Learning and Teaching

Legal Aid Society

tiers
Algorithmic Advocacy, Digital Justice, Legal Technology, Pro-Equity Data, Computational Welfare, Technological Mediation
Eureka Eureka
Girls Who Code
Case Studies Technology Social Awareness Ecology and Sustainability

Girls Who Code

tiers
Gender-Inclusive Technology, Digital Environmental Activism, Youth Algorithmic Literacy, Technofeminist Education, Corporate Sustainability Partnerships, Digital Citizenship
Eureka Eureka
Gymbox
Case Studies Health & Wellbeing Social Awareness Sports and Games

Gymbox

tiers
Corporeal Capital, Spatial Intervention, Fitness Infrastructure, Urban Regeneration, Community Development, Embodied Practices
Eureka Eureka
Kodak
Case Studies Social Awareness Health & Wellbeing Technology

Kodak

tiers
Prosthetic Memory, Digital Reminiscence Therapy, Algorithmic Nostalgia, Memory Reconstruction, Therapeutic AI, Digital Mnemotechnologies
Eureka Eureka
Oxfam & Vinted
Case Studies Fashion and Apparel Ecology and Sustainability Social Awareness

Oxfam & Vinted

tiers
Circular Fashion, Platform Charity Partnerships, Sustainable Luxury, Second-Hand Consumption, Digital Philanthropy, Fashion Activism
Eureka Eureka
Ben & Jerry's & MoveOn
Case Studies Food & Beverage Social Awareness

Ben & Jerry's & MoveOn

tiers
Corporate Activism, Political Consumerism, Brand Citizenship, Cultural Branding, Civic Engagement, Cause-Related Marketing
Eureka Eureka
The Dad Shift
Case Studies Mobility and Transport Family & Relationships Social Awareness

The Dad Shift

tiers
Parental leave activism, Gender equity, Masculinity performance, Family policy, Social semiotics, Public space intervention
Eureka Eureka
Localiza
Case Studies Social Awareness Mobility and Transport

Localiza

tiers
Inclusive Mobility, Disability Studies, Knowledge Democratization, Brand Activism, Social Model of Disability, Consumer Empowerment
Eureka Eureka
Chobani
Case Studies Ecology and Sustainability Food & Beverage Social Awareness

Chobani

tiers
Corporate Social Innovation, Food Security, Disaster Preparedness, Nutritional Equity, Shelf-Stable Technology, Brand Citizenship
Eureka Eureka
Goodwill
Case Studies Learning and Teaching Social Awareness Ecology and Sustainability

Goodwill

tiers
Green Workforce Development, Socioeconomic Inclusion, Clean Energy Training, Environmental Justice, Technical Upskilling, Sustainable Employment
Eureka Eureka
Kopparberg & Melanoma Fund
Case Studies Social Awareness Sports and Games Health & Wellbeing

Kopparberg & Melanoma Fund

tiers
Preventive Consumption, Ritual Health Behaviors, Brand Activism, Collective Welfare, Regulatory Focus, Symbolic Protection
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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