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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Jollibee
Case Studies Social Awareness Food & Beverage

Jollibee

tiers
Jollibee, Jolliskwela, Literacy, Volunteerism, Brand purpose
Eureka Eureka
Mooie Boules
Case Studies Travel and Outdoors Social Awareness

Mooie Boules

tiers
Mooie Boules, Mooie Buurt, Hospitality, Social cohesion, Platform commons
Eureka Eureka
GoFundMe
Eurekas Social Awareness

GoFundMe

public
Philanthropy, Digital gifting, Donor-advised fund, Platform economy, Consumer psychology, Crowdsourcing & Crowdfunding
Eureka Eureka
Contribe
Eurekas Retail and Shopping Social Awareness

Contribe

public
Contribe, Checkout donations, Consumer loyalty, Hybrid organizations, Digital culture Crowdsourcing & Crowdfunding
Eureka Eureka
Ben & Jerry's
Eurekas Food & Beverage Social Awareness

Ben & Jerry's

public
Activism, Corporate governance, Semiotics, Consumer identity, Risk management, Crowdsourcing & Crowdfunding
Eureka Eureka
LVMH & UNESCO
Case Studies Social Awareness Luxury

LVMH & UNESCO

tiers
Lvmh, Unesco, Biodiversity, Supply chain, Brand strategy
Eureka Eureka
Allswell
Case Studies Social Awareness Health & Wellbeing

Allswell

tiers
Allswell, Lgbtq+ mental health, Affirming care, Teletherapy, Trauma treatment
Eureka Eureka
FORZA10
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

FORZA10

tiers
Cat food, Invasive species, Blue crab, Supply chain, Sustainability
Eureka Eureka
De Wachtkamer
Case Studies Real Estate & Construction Social Awareness

De Wachtkamer

tiers
Design, Privacy, Modularity, Refugee shelters, Circularity
Eureka Eureka
Breda University of Applied Sciences
Case Studies Social Awareness Food & Beverage Ecology and Sustainability Health & Wellbeing

Breda University of Applied Sciences

tiers
FUEL Project, BUas, Institutional Catering, Nudging, Behavior Change
Eureka Eureka
Embrapa
Case Studies Social Awareness Food & Beverage

Embrapa

tiers
Embrapa, Indigenous sovereignty, Food security, Territorial governance, Agroecology
Eureka Eureka
Climate TRACE
Eurekas Social Awareness Ecology and Sustainability Health & Wellbeing

Climate TRACE

public
Air pollution, Pm2.5, Climate trace, Health outcomes, Data justice, Carbon Tracking
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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