Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Meta: Ray-Ban Display Adds Photorealistic Avatars to WhatsApp Calls

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Mediation, Social Identity, Consumer Culture

Adriana Chiñas

Case Studies Personal Aesthetics Social Media

Frida: Retinol for Kids

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Cultural Myth, Platform Logic, Retinol

Adriana Chiñas

Case Studies Health & Wellbeing Social Media Sports and Games

BurnLab: Making the Gym Camera-Ready

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Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption

Adriana Chiñas

Case Studies Technology Social Media

World Watcher: Channel Surfing the Planet

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Digital Anthropology, Brand Semiotics, Consumer Behavior, Platform Logics, Mediation, Case Study

Adriana Chiñas

Case Studies Social Media Business To Business Retail and Shopping

YouTube, Amazon, and the Architecture of Trusted Recommendation

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Exchange

Adriana Chiñas

Case Studies Social Media Technology

Meta Brings Threads to VR

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption

Adriana Chiñas

Eurekas Social Media Film & TV Entertainment Business To Business

Instagram & Samsung: Rebuilding the Living Room Around Creators

members

Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry

Adriana Chiñas

Eurekas Social Media Retail and Shopping Personal Aesthetics

Pinterest: From Saved Pins to Festival Selves

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Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Ritual, Consumer Culture, Pinterest, Carnivals

Adriana Chiñas

Eurekas Social Media Sports and Games

Chispa: Connecting broken-heart soccer fans

members

Social Identity, Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Case Study

Adriana Chiñas

Eurekas Social Media Business To Business

Spotify in Snapchat: Snap Map

members

Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Affordances, Music Culture

Adriana Chiñas

Eurekas Film & TV Entertainment Social Media

Bundle: True Crime in Vertical Format

members

Consumer Culture, Brand Semiotics, Digital Anthropology, Multimodality, Symbolic Consumption, Micro-Learning

Adriana Chiñas

Case Studies Film & TV Entertainment Technology Social Media

Halfpast: YouTube into an MPC

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Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups

Adriana Chiñas