Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Instagram & Samsung: Rebuilding the Living Room Around Creators

members

Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry

Adriana Chiñas

Eurekas Social Media Retail and Shopping Personal Aesthetics

Pinterest: From Saved Pins to Festival Selves

tiers

Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Ritual, Consumer Culture, Pinterest, Carnivals

Adriana Chiñas

Eurekas Social Media Sports and Games

Chispa: Connecting broken-heart soccer fans

members

Social Identity, Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Case Study

Adriana Chiñas

Eurekas Social Media Business To Business

Spotify in Snapchat: Snap Map

members

Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Affordances, Music Culture

Adriana Chiñas

Eurekas Film & TV Entertainment Social Media

Bundle: True Crime in Vertical Format

members

Consumer Culture, Brand Semiotics, Digital Anthropology, Multimodality, Symbolic Consumption, Micro-Learning

Adriana Chiñas

Case Studies Film & TV Entertainment Technology Social Media

Halfpast: YouTube into an MPC

tiers

Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups

Adriana Chiñas

Consumer Statistics Learning and Teaching Banking & Financial Services Social Media

Five Thousand Scholarships Expand AI Training for Creators

members

Europe

Adriana Chiñas

Consumer Statistics Retail and Shopping Social Media Food & Beverage

Twelve-Hour Livestreams Expand the Live Commerce Playbook”

members

Asia Pacific

Adriana Chiñas

Eurekas Food & Beverage Business To Business Social Media

Pizza Hut: When the Feed Becomes the Enemy

members

Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Material Culture, Symbolic Consumption

Adriana Chiñas

Eurekas Food & Beverage Technology Social Media

WokVerse

members

Servicescape, Augmented Reality, Symbolic Consumption, Social Identity, Co-Creation, Digital Anthropology

Adriana Chiñas

Consumer Statistics Art & Culture Social Media

Three Point Six Million Shares Turn Music Data Into Social Currency

members

Asia Pacific

Adriana Chiñas

Consumer Statistics Social Media Banking & Financial Services Technology

Meta’s Three-Billion-User Network Could Mainstream Stablecoin Payments

members

Global

Adriana Chiñas