Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Youtube Youth Digital Wellbeing

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Youtube, Youth, Wellbeing, Recommendations, Case study, Governance

Eureka

Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

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Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs

Eureka

Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

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Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement

Eureka

Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

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Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology

Eureka

Case Studies Social Media Retail and Shopping

Best Buy Influencers Program

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Influencer Storefronts, Best Buy, Digital Retail, Brand Engagement, Platform Economy, Consumer Electronics

Eureka

Case Studies Social Media

Youtube Communities

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Community Engagement, Platform Economy, User Generated Content, Digital Prosumption, Social Media Evolution, Content Creator Economy

Eureka

Case Studies Banking & Financial Services Luxury Social Media

Samphire Risk

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Reputation Insurance, Cancel Culture, Digital Risk Management, Crisis Communications, Celebrity Protection, Social Media Liability

Eureka

Case Studies Social Media Retail and Shopping Business To Business

Primark & Pinterest

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Visual Commerce, Consumer Co-creation, Digital Retail, Mood Board Marketing, Omnichannel Experience, Brand Collaboration

Eureka

Case Studies Mobility and Transport Social Awareness Social Media

Chilean Ministry of Transport

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Semiotics, Behavioral Change, Cultural Symbols, Road Safety, Digital Distraction, Social Marketing

Eureka

Case Studies Social Media Technology

MapQuest

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Digital Cartography, Platform Sovereignty, Participatory Mapping, Brand Differentiation, User Agency, Algorithmic Resistance

Eureka

Case Studies Retail and Shopping Social Media

IKEA & TikTok

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Digital Servicescape, Consumer Tribes, Interactive Commerce, Pet Marketing, Social Media Retail, Experiential Marketing

Eureka

Case Studies Mobility and Transport Travel and Outdoors Social Media

SouthWest Airlines & TikTok

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Flying Car, Urban Air Mobility, Autonomous Systems, Transportation Platform, Electric Aviation, Multimodal Infrastructure

Eureka