Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Reddit: An AI-Powered Shopping Tool Built on Subreddit Discussions

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Consumer Culture, Word Of Mouth, Prosumption, Digital Anthropology, Algorithmic Visibility, Case Study

Adriana Chiñas

Case Studies Social Media Technology

Instagram: Effect Builder Lets Users Create AR Filters with Text Prompts

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Augmented Reality, Brand Semiotics, Digital Anthropology, Generative AI, Social Identity, Case Study

Adriana Chiñas

Eurekas Partnerships Social Media Technology

LG U+: Bundling E-Books and Digital Magazines with Coffee and Entertainment

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Gen Z, Magazine, Digital Services, Case Study, Coffee

Adriana Chiñas

Case Studies Social Media Technology

Muse AI Agent: Delegated Proprietorship

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Delegation Experience, Technological Mediation, Datafication, Platform Lock-in, Digital Anthropology, Case Study, AI Agents

Adriana Chiñas

Case Studies Travel and Outdoors Social Media

KakaoMap: Autumn Foliage Map

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Seasonal Ritual, Brand Semiotics, Digital Anthropology, Algorithmic Visibility, Consumer Culture, Case Study, South Korea, Nature

Adriana Chiñas

Case Studies Personal Aesthetics Social Media

Pinterest: Beauty Guides Analyze Hair and Nail Inspiration

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Brand Semiotics, Digital Anthropology, Identity Projects, Algorithmic Visibility, Technological Mediation, Case Study

Adriana Chiñas

Case Studies Retail and Shopping Social Media Technology

TikTok Turns the Feed into a Conversation: AI Agents and the New Grammar of Buying

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Social Commerce, Conversational Commerce, TikTok Shop, Shopping Assistant, Buy Direct, Algorithmic Consumption, Personalization, Consumer Behavior

Adriana Chiñas

Case Studies Technology Learning and Teaching Social Media

Benjamin: Physical Controls for Learning Music on Video

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Affordances, Consumer Culture, Market Shaping, Brand Semiotics, Philosophy Of Technology, Digital Anthropology, Musicians, Learning

Adriana Chiñas

Case Studies Retail and Shopping Social Media

BRG: A Store Built for TikTok

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Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Platform Logic, Servicescape

Adriana Chiñas

Case Studies Technology Social Media Avatar

Meta: Ray-Ban Display Adds Photorealistic Avatars to WhatsApp Calls

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Mediation, Social Identity, Consumer Culture

Adriana Chiñas

Case Studies Personal Aesthetics Social Media

Frida: Retinol for Kids

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Cultural Myth, Platform Logic, Retinol

Adriana Chiñas

Case Studies Health & Wellbeing Social Media Sports and Games

BurnLab: Making the Gym Camera-Ready

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Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption

Adriana Chiñas