Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Starbucks & MrBeast

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Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail

Eureka

Case Studies Social Media Retail and Shopping

TikTok Shop: Digital Cards

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Digital Card, Gifts, Gifting, Animated Designs

Eureka

Case Studies Retail and Shopping Social Media

Wijnegem Shopping Center

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Europe, Malls, Commerce, Social media likes, Purchase Mechanism

Eureka

Eurekas Technology Social Media

YouTube Portraits

members

Youtube, AI Chatbots, Creator Economy, Parasociality, Case Study, Digital Culture

Eureka

Case Studies Health & Wellbeing Social Media

Leona Health

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Platforms, Healthcare, Latin America, Datafication, Ai Co-Pilot,WhatsApp

Eureka

Case Studies Personal Aesthetics Retail and Shopping Social Media

MAC Cosmetics

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Mac Cosmetics, Live Shopping, Beauty, Digital Culture, Marketing

Eureka

Case Studies Social Media Film & TV Entertainment Health & Wellbeing

NBCUniversal

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Olympics, NBCUniversal, Creator Collective, Influencers, Digital Media

Eureka

Case Studies Retail and Shopping Social Media

Discord

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Platform, Gaming, Monetization, Consumer Culture, Discord

Eureka

Case Studies Social Awareness Social Media Health & Wellbeing

Gift of Life Donor Program

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Kidney Donation, Social Media, Digital Advocacy, Healthcare, Ethics

Eureka

Case Studies Social Media Art & Culture Technology

Adobe

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Adobe, YouTube Shorts, Creator Templates, Platform Ecosystem, Digital Aesthetics

Eureka

Case Studies Luxury Social Media Retail and Shopping

Snapchat

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AR Retail, Luxury Brands, Servicescape, Consumer Experience, Platform Economy

Eureka

Case Studies Food & Beverage Social Media Business To Business

Pinterest & Walmart

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Platform Commerce, Pinterest, Walmart, Food Culture, Algorithmic Shopping

Eureka