Case Studies Retail and Shopping Social Media Sams Club Influencer Program tiers Sam's Club, Influencer, Membership, Community, Retail, Loyalty Adriana Chiñas
Case Studies Social Awareness Social Media Feed The Cat: Remote Compassion tiers Livestream, Tele-Care, Participation, Gifteconomy, Platformisation, Animalwelfare Adriana Chiñas
Consumer Statistics Food & Beverage Film & TV Entertainment Social Media Starbucks Turns Beast Games Into a Live Brand Environment members Global Adriana Chiñas
Consumer Statistics Social Media Business To Business Advertising Shifts Toward Creator-Owned Ecosystems members North America Adriana Chiñas
Consumer Statistics Social Media Social Awareness News Authority Shifts From Institutions to Creators members North America Adriana Chiñas
Consumer Statistics Film & TV Entertainment Social Media Social Content Overtakes Traditional Entertainment members North America Adriana Chiñas
Consumer Statistics Film & TV Entertainment Social Media YouTube Overtakes Traditional Broadcasting members Europe Adriana Chiñas
Consumer Statistics Sports and Games Social Media Football Fandom Expands Into Virtual Worlds members Global Adriana Chiñas
Consumer Statistics Social Media Sports and Games Retail and Shopping Immersive Platforms Become Commerce Destinations members Global Adriana Chiñas
Consumer Statistics Social Media Personal Aesthetics Film & TV Entertainment Vertical Storytelling Becomes a Commerce Strategy members LATAM Adriana Chiñas
Consumer Statistics Art & Culture Social Media Sports and Games Virtual Concerts Reach Platform-Scale Audiences members Global Adriana Chiñas
Consumer Statistics Technology Travel and Outdoors Social Media Travel Planning Shifts Toward Human-Led Discovery members Global Adriana Chiñas