Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

YouTube, Amazon, and the Architecture of Trusted Recommendation

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Exchange

Adriana Chiñas

Case Studies Social Media Technology

Meta Brings Threads to VR

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption

Adriana Chiñas

Eurekas Social Media Film & TV Entertainment Business To Business

Instagram & Samsung: Rebuilding the Living Room Around Creators

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Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry

Adriana Chiñas

Eurekas Social Media Retail and Shopping Personal Aesthetics

Pinterest: From Saved Pins to Festival Selves

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Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Ritual, Consumer Culture, Pinterest, Carnivals

Adriana Chiñas

Eurekas Social Media Sports and Games

Chispa: Connecting broken-heart soccer fans

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Social Identity, Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Case Study

Adriana Chiñas

Eurekas Social Media Business To Business

Spotify in Snapchat: Snap Map

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Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Affordances, Music Culture

Adriana Chiñas

Eurekas Film & TV Entertainment Social Media

Bundle: True Crime in Vertical Format

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Consumer Culture, Brand Semiotics, Digital Anthropology, Multimodality, Symbolic Consumption, Micro-Learning

Adriana Chiñas

Case Studies Film & TV Entertainment Technology Social Media

Halfpast: YouTube into an MPC

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Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups

Adriana Chiñas

Consumer Statistics Learning and Teaching Banking & Financial Services Social Media

Five Thousand Scholarships Expand AI Training for Creators

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Europe

Adriana Chiñas

Consumer Statistics Retail and Shopping Social Media Food & Beverage

Twelve-Hour Livestreams Expand the Live Commerce Playbook”

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Asia Pacific

Adriana Chiñas

Eurekas Food & Beverage Business To Business Social Media

Pizza Hut: When the Feed Becomes the Enemy

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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Material Culture, Symbolic Consumption

Adriana Chiñas

Eurekas Food & Beverage Technology Social Media

WokVerse

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Servicescape, Augmented Reality, Symbolic Consumption, Social Identity, Co-Creation, Digital Anthropology

Adriana Chiñas