Case Studies Health & Wellbeing Social Media Magazine Luiza tiers Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication Eureka
Eurekas Food & Beverage Social Media Technology McDonald's & Snapchat members Mcdonald’s, Snapchat, Ar, Nostalgia, Gamification Eureka
Eurekas Social Media Snapchat+ Platinum and Lens+ members Augmented Reality, Imagine Lens, Snapchat, Generative Ai, Subscription model Eureka
Case Studies Social Media Film & TV Entertainment Business To Business TikTok & Fandango tiers Tiktok, Fandango, Tron: Ares, Entertainment, Commerce Eureka
Case Studies Fashion and Apparel Retail and Shopping Social Media Depop tiers Depop, Outfits, Gen Z, Shoppable collage, Algorithmic substitution Eureka
Case Studies Social Media Learning and Teaching Business To Business LinkedIn & Duolingo tiers Linkedin, Duolingo, Credentials, Language proficiency, Hiring, Apps Eureka
Case Studies Retail and Shopping Business To Business Social Awareness Social Media Asda & TikTok Shop tiers Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding Eureka
Case Studies Social Media Art & Culture OpenWav tiers Openwav, Direct-to-fan, Monetization, Community, Ai tools Eureka
Case Studies Banking & Financial Services Social Media Social Awareness Länsförsäkringar Göteborg och Bohuslän tiers Financial literacy, Brand semiotics, Consumer culture, Fintech, Public value Eureka
Eurekas Food & Beverage Social Media Our Cow members Agriculture, Provenance, Trust, Narrative, Transparency, Meat subscription Eureka
Case Studies Social Media Learning and Teaching Community Creators Academy tiers Influencers, Creator economy, Brand strategy, Digital culture Eureka
Case Studies Social Media Youtube Gift Goals tiers Gift goals, Gamification, Gift economy, Creator monetization, Platform power Eureka