Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Muse AI Agent: Delegated Proprietorship

tiers

Delegation Experience, Technological Mediation, Datafication, Platform Lock-in, Digital Anthropology, Case Study, AI Agents

Adriana Chiñas

Case Studies Travel and Outdoors Social Media

KakaoMap: Autumn Foliage Map

tiers

Seasonal Ritual, Brand Semiotics, Digital Anthropology, Algorithmic Visibility, Consumer Culture, Case Study, South Korea, Nature

Adriana Chiñas

Case Studies Personal Aesthetics Social Media

Pinterest: Beauty Guides Analyze Hair and Nail Inspiration

tiers

Brand Semiotics, Digital Anthropology, Identity Projects, Algorithmic Visibility, Technological Mediation, Case Study

Adriana Chiñas

Case Studies Retail and Shopping Social Media Technology

TikTok Turns the Feed into a Conversation: AI Agents and the New Grammar of Buying

tiers

Social Commerce, Conversational Commerce, TikTok Shop, Shopping Assistant, Buy Direct, Algorithmic Consumption, Personalization, Consumer Behavior

Adriana Chiñas

Case Studies Technology Learning and Teaching Social Media

Benjamin: Physical Controls for Learning Music on Video

tiers

Affordances, Consumer Culture, Market Shaping, Brand Semiotics, Philosophy Of Technology, Digital Anthropology, Musicians, Learning

Adriana Chiñas

Case Studies Retail and Shopping Social Media

BRG: A Store Built for TikTok

tiers

Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Platform Logic, Servicescape

Adriana Chiñas

Case Studies Technology Social Media Avatar

Meta: Ray-Ban Display Adds Photorealistic Avatars to WhatsApp Calls

tiers

Brand Semiotics, Symbolic Consumption, Digital Anthropology, Mediation, Social Identity, Consumer Culture

Adriana Chiñas

Case Studies Personal Aesthetics Social Media

Frida: Retinol for Kids

tiers

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Cultural Myth, Platform Logic, Retinol

Adriana Chiñas

Case Studies Health & Wellbeing Social Media Sports and Games

BurnLab: Making the Gym Camera-Ready

tiers

Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption

Adriana Chiñas

Case Studies Technology Social Media

World Watcher: Channel Surfing the Planet

tiers

Digital Anthropology, Brand Semiotics, Consumer Behavior, Platform Logics, Mediation, Case Study

Adriana Chiñas

Case Studies Social Media Business To Business Retail and Shopping

YouTube, Amazon, and the Architecture of Trusted Recommendation

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Exchange

Adriana Chiñas

Case Studies Social Media Technology

Meta Brings Threads to VR

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption

Adriana Chiñas