Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

TikTok & Fandango

tiers

Tiktok, Fandango, Tron: Ares, Entertainment, Commerce

Adriana Chiñas

Case Studies Fashion and Apparel Retail and Shopping Social Media

Depop

tiers

Depop, Outfits, Gen Z, Shoppable collage, Algorithmic substitution

Adriana Chiñas

Case Studies Social Media Learning and Teaching Business To Business

LinkedIn & Duolingo

tiers

Linkedin, Duolingo, Credentials, Language proficiency, Hiring, Apps

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Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers

Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding

Adriana Chiñas

Case Studies Social Media Art & Culture

OpenWav

tiers

Openwav, Direct-to-fan, Monetization, Community, Ai tools

Adriana Chiñas

Case Studies Banking & Financial Services Social Media Social Awareness

Länsförsäkringar Göteborg och Bohuslän

tiers

Financial literacy, Brand semiotics, Consumer culture, Fintech, Public value

Adriana Chiñas

Eurekas Food & Beverage Social Media

Our Cow

members

Agriculture, Provenance, Trust, Narrative, Transparency, Meat subscription

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Case Studies Social Media Learning and Teaching

Community Creators Academy

tiers

Influencers, Creator economy, Brand strategy, Digital culture

Adriana Chiñas

Case Studies Social Media

Youtube Gift Goals

tiers

Gift goals, Gamification, Gift economy, Creator monetization, Platform power

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Case Studies Social Media Learning and Teaching

Pinterest Educators’ Fund

tiers

Pinterest, Educators’ fund, Edtech, Creator strategy, Platform governance

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Case Studies Personal Aesthetics Social Awareness Social Media

UK Government and TikTok

tiers

Cosmetic tourism, Risk communication, Influencer marketing, Regulation, Public health

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Case Studies Personal Aesthetics Social Media

Neutrogena #BookTok

tiers

Neutrogena, Kenvue, Serena Kerrigan, Booktok, Vitamin C serum

Adriana Chiñas