Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Instagram Custom Icons

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Icon customization, Teen experience, Incentive design, Platform governance, Semiotics

Adriana Chiñas

Case Studies Learning and Teaching Social Media Business To Business

Google & Sesame Workshop

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Digital literacy, Children, Sesame Street, Google, Youtube

Adriana Chiñas

Case Studies Social Media Health & Wellbeing

Youtube Shorts feed limit

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Attention economy, Choice architecture, Infinite scroll, User agency, Product design

Adriana Chiñas

Case Studies Retail and Shopping Social Media Learning and Teaching

Itaú Empresas & TikTok

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Itaú Empresas, Tiktok, Galeria.ag, Small entrepreneurs, Digital marketing

Adriana Chiñas

Case Studies Sports and Games Social Media

OffBall

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Offball, Whatsapp, Second screen, Fan engagement, Media innovation

Adriana Chiñas

Case Studies Learning and Teaching Social Media

Duolingo Ads

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Duolingo, Gen Z, Character-led ads, Rewarded video, Brand semiotics

Adriana Chiñas

Case Studies Social Media Health & Wellbeing

Sandwell Leisure Trust

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Burn Lab, Sandwell Leisure Trust, Stronger wellness, Prosumption, Digital culture

Adriana Chiñas

Case Studies Art & Culture Social Media

TikTok & Southbank Centre

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Classical music, Tiktok, Creator economy, Digital culture, Brand partnership

Adriana Chiñas

Case Studies Health & Wellbeing Social Media

Magazine Luiza

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Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication

Adriana Chiñas

Eurekas Food & Beverage Social Media Technology

McDonald's & Snapchat

members

Mcdonald’s, Snapchat, Ar, Nostalgia, Gamification

Adriana Chiñas

Eurekas Social Media

Snapchat+ Platinum and Lens+

members

Augmented Reality, Imagine Lens, Snapchat, Generative Ai, Subscription model

Adriana Chiñas

Case Studies Social Media Film & TV Entertainment Business To Business

TikTok & Fandango

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Tiktok, Fandango, Tron: Ares, Entertainment, Commerce

Adriana Chiñas