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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
National Geographic
Case Studies Film & TV Entertainment Technology Business To Business

National Geographic

tiers
Mixed reality, virtual environments, nature content, immersive technology, digital placemaking, entertainment innovation
Eureka Eureka
Blair Vermette
Case Studies Art & Culture Technology

Blair Vermette

tiers
AI advertising, Adidas, creative technology, viral marketing, speculative design, digital auteurship, brand engagement
Eureka Eureka
Sapolio
Case Studies Health & Wellbeing Ecology and Sustainability Technology

Sapolio

tiers
Public health innovation, Sustainable technology, Bio-inspired design, Social impact, Dengue prevention,Appropriate technology
Eureka Eureka
Strava
Case Studies Health & Wellbeing Technology Sports and Games

Strava

tiers
Digital inclusion, Sports technology, Gender equity, Safety design, Community building, Fitness innovation
Eureka Eureka
Nedbank
Case Studies Banking & Financial Services Technology

Nedbank

tiers
Temporal economics, Digital banking, Experiential rewards, Value proposition, Emotional marketing, Digital transformation
Eureka Eureka
JPMorgan Chase & Co.
Case Studies Banking & Financial Services Technology Learning and Teaching

JPMorgan Chase & Co.

tiers
AI training, Digital transformation, workplace innovation, Financial technology, Organizational learning, Prompt engineering
Eureka Eureka
Project Skydrop
Case Studies Technology Banking & Financial Services

Project Skydrop

tiers
Gamification, Treasure hunting, Cryptocurrency, Experiential marketing, Spatial engagement, Digital-physical hybrid
Eureka Eureka
Brat Summer
Case Studies Personal Aesthetics Technology Sports and Games

Brat Summer

tiers
Roblox, Dress to Impress, Charli XCX, Outfits, Virtual Spaces
Eureka Eureka
PawCo Foods
Case Studies Food & Beverage Technology

PawCo Foods

tiers
Plant-Based, Pet Food, GreenBites, AI, Nutritional Engineering
Eureka Eureka
The Boring Phone
Case Studies Business To Business Food & Beverage Technology

The Boring Phone

tiers
Heineken, Bodega, Activism, Zillennials, Digital Detox
Eureka Eureka
Argatio
Case Studies Banking & Financial Services Technology Real Estate & Construction

Argatio

tiers
Real Estate, NFT, Cryptocurrency, Digital Economics
Eureka Eureka
Unicharm
Case Studies Personal Aesthetics Ecology and Sustainability Technology

Unicharm

tiers
Circular Economy, Diapers, Environment, Reusing, Japan
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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