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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Vanke Logistics
Case Studies Mobility and Transport Technology Retail and Shopping

Vanke Logistics

tiers
Acne Studios, Acne Paper, Palais Royal, Cultural capital, Prosumption
Eureka Eureka
Petlibro
Case Studies Technology

Petlibro

tiers
AI Pet Monitoring, Computer Vision, Subscription Model, Domestic Surveillance, Consumer Behavior
Eureka Eureka
Heavyweight
Case Studies Social Media Technology

Heavyweight

tiers
Legal aesthetics, Semiotic arbitrage, Heuristic bias, Compliance design, Consumer power
Eureka Eureka
Virginia Tech
Case Studies Social Awareness Technology Health & Wellbeing

Virginia Tech

tiers
Soft robotics, Assistive technology, Intent prediction, Human–machine interaction, Disability experience
Eureka Eureka
The Fintech Times
Case Studies Banking & Financial Services Technology

The Fintech Times

tiers
CBDC, Stablecoins, Deposit tokens, Wholesale finance, Interoperability
Eureka Eureka
Rimas Entertainment, Spotify & Google Maps
Case Studies Film & TV Entertainment Business To Business Technology

Rimas Entertainment, Spotify & Google Maps

tiers
Bad Bunny, DDB Latina Puerto Rico, Rimas Entertainment, Google Maps, Spotify
Eureka Eureka
Iberia GPT
Case Studies Technology Travel and Outdoors

Iberia GPT

tiers
Airline, Conversation, Recommendation, Omnichannel, Data governance
Eureka Eureka
Samsung New Zealand
Case Studies Learning and Teaching Technology

Samsung New Zealand

tiers
Child safety, Brand semiotics, Digital culture, Content moderation, Experience design
Eureka Eureka
Volvo
Case Studies Mobility and Transport Technology

Volvo

tiers
Safety personalization, Algorithmic governance, Human-tech interaction, Mobility ecosystem, Brand semiotics
Eureka Eureka
Sun DayTracker
Case Studies Technology Health & Wellbeing

Sun DayTracker

tiers
Sunlight, Vitamin D, Open source, AI coding, Wellness app
Eureka Eureka
Surf
Case Studies Social Media Technology

Surf

tiers
Open social web, Feed personalization, User agency, Interoperability, Brand semiotics
Eureka Eureka
Skechers
Case Studies Retail and Shopping Technology

Skechers

tiers
Skechers, Luna, AI assistant, Retail, Personalization, Singapore
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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