Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.

Eton

tiers

Brand Service Innovation, Consumer Ritual, Experiential Luxury, Travel Consumer Behavior, Replacement Service Strategy, Brand Narrative Construction

Wix Squared

tiers

Experiential Tourism, Competitive Cultural Immersion, Serious Leisure, Gamification, Transformative Travel, Authentic Engagement

Renaissance Hotels

tiers

Experiential Commerce, Cultural Intermediation, Authentication Processes, Digital Placemaking, Collaborative Value Creation, Hospitality Innovation

Bluceira

tiers

Blue Zone Tourism, Longevity Economy, Wellness Authenticity, Communal Wellness, Mindful Aging, Transformative Retirement

Uttarakhand Tourism Development Board

tiers

Dark-sky Tourism, Indigenous Astronomy, Regenerative Travel, Cultural Astronomy, Heritage Conservation, Sustainable Development

WildChina

tiers

Educational Tourism, Structured Liminality, Cultural Progression, Experiential Learning, Aspirational Travel, Knowledge Acquisition

Hyatt & Hyatt

tiers

Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing

Barcelona City Council

tiers

Algorithmic Governance, Digital Invisibility, Platform Urbanism, Tourist Management, Spatial Justice, Navigation Infrastructure

Skyscanner & Travala.com

tiers

Cryptocurrency Tourism, Digital Payment Integration, Tokenized Loyalty, Blockchain Travel, Crypto-Commerce, Reward Tokenization

Airbnb & Polly Pocket

tiers

Experiential Marketing, Nostalgia Consumption, Brand Collaboration, Hyperreal Environments, Limited-Time Activation, Sensory Engagement

Nine Hours & NTT

tiers

Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data