Virgin Voyages’ Annual Pass
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Luxury Mobility, Experience Economy, Digital Nomadism, Hypermobility, Cryptocurrency Tourism, Subscription Lifestyle
Puy du Fou
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Luxury experiential tourism, Heritage commodification, Theatrical immersion, Cultural capital, Sensory marketing, Staged authenticity
Visit OSLO
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Destination branding, Ironic marketing, Reflexive consumption, Overtourism, Authenticity, Urban identity
Muji Hotel & Tatsuya Tanaka
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Aesthetic Capitalism, Brand Semiotics, Miniaturization, Cultural Intermediaries, Experiential Retail, Artistic Collaboration
BIG, ICON & Liz Lambert
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Architectural innovation, 3D-printing technology, Sustainable tourism, Place-making, Experiential hospitality, Social responsibility
Aviant
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Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Vatican, Microsoft & Iconem
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Digital twin, Sacred heritage, Algorithmic conservation, Virtual accessibility, Religious tourism, Institutional transformation
MM:Berlin Lab
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Participatory design, Prosumer hospitality, Beta testing, Experiential co-creation, Sustainable luxury, Digital ethnography
Klook & TikTok
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Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce
Aescape
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Algorithmic wellness, Embodied technology, Robotic massage, Personalized somatic experiences, Luxury hospitality innovation, AI-mediated touch
Surf Abu Dhabi
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Commodified Nature, Experiential Consumption, Luxury Leisure, Hyperreality, Environmental Engineering, Status Tourism
Vegius
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Travel, Veganism, Ethical Consumption, Digital Commensality, Platform Economy, Crowdfunding