Adriana Chiñas

Adry is an Innovation Analyst at Antropomedia. With a Master's Degree in Digital Business Analytics and Big Data, her work translates consumer behavior, cultural shifts, and emerging business ideas into editorial insights for evolving industries.

6474 posts

Noida International Airport: Recycled Furniture

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Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Sustainability

ReDisco: The Second Life of the Record

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Exchange, Material Culture

WasteBar: When Litter Becomes Currency

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Consumer Culture, Brand Semiotics, Social Norms, Behavioral Change, Symbolic Exchange, Sustainability

Burguer King: The Midnight Hunger Pact

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Brand Semiotics, Symbolic Consumption, Social Identity, Ritual, Digital Anthropology, Consumer Culture

Airbnb and the Commodification of Certainty

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Consumer Behavior, Brand Semiotics, Loss Aversion, Platform Logics, Risk Commodification, Fintech, Payments, Guests, Cancel, Booking

Barrelhand: The Anchor and the Void

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Brand Semiotics, Essentialism, Memory Value, Consumer Culture, Social Identity, Watches, Aerospace

Spotify: The Crowd Is the Dj

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Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Platform Logics, Consumer Culture, Festivals, Artists, Fans, Engagement, Participation, Culture