Xiaomi: The Stove That Knows You Left the Kitchen
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy
GymNation: Can Sleeping Count as a Workout?
tiers
Brand Semiotics, Consumer Culture, Ritual, Social Identity, Digital Anthropology, Self-Care
Microsoft Copilot: The AI Assistant Riding With You
tiers
Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity
McDonald’s: See the Beef for Yourself
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Transparency, Ritual, Persuasion
Diorama: A DJ Booth Designed to Disappear
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Material Culture, Ritual, Social Identity
Kolmar Korea: Adding Heat Relief to SPF
tiers
Sun Care, Brand Semiotics, Symbolic Consumption, Consumer Identity, Sensory Design, Case Study
BurnLab: Making the Gym Camera-Ready
tiers
Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption
Monster Wolf: Building a Mechanical Predator
members
Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study
Growing Lettuce Nobody Has to Touch
members
Consumer Culture, Brand Semiotics, Sustainability, Digital Anthropology, Symbolic Consumption, Food Innovation
Dairy Queen: The Ice Cream Robot People Want to Watch
members
Service Ritual, Brand Semiotics, Robotic Labor, Consumer Culture, Digital Anthropology, Case Study
DoorDash Air: Taking Food Delivery Into the Sky
members
Brand Semiotics, Consumer Culture, Platform Logic, Digital Anthropology, Material Culture, Case Study
Little Caesars: Putting Pizza Robots on the Sidewalk
members
Brand Semiotics, Servicescape, Consumer Culture, Social Identity, Digital Anthropology, Autonomous Delivery