SenseTime's Ambient Intelligence Pivot
tiers
Sensetime, Care U, Ambient Computing, Consumer Ai, Digital Transformation
Fenty Beauty's Rose Amber
tiers
Conversational Commerce, Ai Personalization, Brand Semiotics, Digital Transformation, Consumer Culture, Makeup
Microsoft's Researcher Agent
tiers
Multi-Model Ai, Knowledge Work, Microsoft Copilot, Generative Ai, Digital Transformation
Jetlag Noodles
tiers
Functional Branding, Travel Culture, Consumer Wellness, Brand Semiotics, Product Innovation
DrinkMates and the Platform Promise of Spontaneous Sociality
tiers
Case Study, Platform Strategy, Consumer Culture, Digital Sociality, Geospatial Technology, African Innovation
Translating Science into Action
tiers
Citizen Science, Descriptive Norms, Environmental Communication, Ocean Conservancy, Brand Semiotics, Case Study
From Kitchen Grease to Jet Fuel
tiers
Circular Economy, Consumer Engagement, Brand Strategy, Sustainable Aviation Fuel, Case Study, Value Creation
Selfridges' 40 Duke: Where Retail Becomes Ritual
tiers
Luxury Retail, Servicescape Design, Consumer Tribes, Experiential Marketing, Brand Semiotics
When Pet Care Meets Algorithmic Intelligence
tiers
Datafication, Pet Technology, Consumer Culture, Algorithmic Surveillance, Case Study, Brand Strategy
AI as the Always-On Trainer
tiers
Case Study, Ai Coaching, Member Retention, Fitness Industry, Digital Personalization, Consumer Engagement
BYD and KFC Redefine the Quick-Service Charging Experience
tiers
Co-Brandin, Electric Cars, Servicescape Design, Consumer Experience, Brand Partnerships, Electric Mobility, Quick-Service Innovation
Digital Skin
tiers
Avatar Economy, Digital Aesthetics, Consumer Co-Creation, Brand Semiotics, Platform Strategy, Digital Makeup, Digital Skin, Roblox