Walmart: Wearing the Rotisserie Chicken Fandom
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Material Culture, Reference Groups, Digital Anthropology, Campaigns
Ticketmaster: Building the Fan’s Cultural Map
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Consumption, Platform Logics
Hohem Eyepic: Filming From the Body
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Market Entry, Cameras
Dyson CameraJet: Engineering Better Brushing Habits
tiers
Symbolic Consumption, Brand Semiotics, Datafication, Processing Fluency, Social Identity, Consumer Culture
From Solo Convenience to Collective Ritual: How Grab Turned Fare-Splitting into a Cultural Practice
members
Symbolic Consumption, Brand Community, Ritual, Affordances, Social Identity, Platform Culture
Ford's AI Assistant and the Domestication of the Machine Voice
members
Consumer Culture, Brand Semiotics, Human-Machine Interaction, Digital Anthropology, Meaning-Making, Customer Experience
Rivian, Waze, and the Dashboard as a Site of Collective Belonging
members
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Technology Acceptance, Symbolic Consumption
XPeng's Second-Generation VLA and the Cultural Reframing of the Autonomous Car
tiers
Autonomous Driving, Brand Semiotics, Consumer Culture, Digital Anthropology, Category Innovation, Human-Machine Mediation
Canyon Predict: Engineering Foresight and the Reconfiguration of the Cyclist's Body
members
Brand Semiotics, Consumer Culture, Philosophy Of Technology, Datafication, Social Identity, Digital Anthropology
Hongqi and the Solar Roof: Reframing the Automobile as a Producer
members
Symbolic Consumption, Brand Semiotics, Product Design, Digital Anthropology, Innovation Strategy, Case Study
Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual
tiers
Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture
PUCPR, the Humanitas Code, and the Politics of Thinking with Machines
tiers
Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption