Case Studies Business To Business Technology HMD & Mattel tiers Digital Minimalism, Heterotopia, Brand Semiotics, Retrobranding, Consumer Resistance, Attention Economy Adriana Chiñas
Case Studies Technology Art & Culture Visible tiers Single-user identity, Cultural appropriation, Digital tribalism, Telecommunications semiotics, Consumer identity projects, Marketplace activism Adriana Chiñas
Case Studies Food & Beverage Luxury Kimpton Fitzroy tiers Synaesthesia, Multisensory Marketing, Experiential Consumption, Luxury Hospitality, Sensory Branding, Chromesthesia Adriana Chiñas
Case Studies Fashion and Apparel Luxury Ecology and Sustainability Vestiaire Collective & Isabel Marant tiers Digital Recommerce, Luxury Semiotics, Circular Fashion, Cultural Intermediation, Authenticated Secondhand, Conscious Consumption Adriana Chiñas
Case Studies Fashion and Apparel Luxury Technology Balenciaga tiers Digital Heterotopia, Virtual Servicescape, Fashion Semiotics, Luxury Brand Experience, Spatial Computing, Consumption Rituals Adriana Chiñas
Case Studies Social Awareness Health & Wellbeing Technology Kodak tiers Prosthetic Memory, Digital Reminiscence Therapy, Algorithmic Nostalgia, Memory Reconstruction, Therapeutic AI, Digital Mnemotechnologies Adriana Chiñas
Case Studies Fashion and Apparel Ecology and Sustainability Social Awareness Oxfam & Vinted tiers Circular Fashion, Platform Charity Partnerships, Sustainable Luxury, Second-Hand Consumption, Digital Philanthropy, Fashion Activism Adriana Chiñas
Case Studies Food & Beverage Social Awareness Ben & Jerry's & MoveOn tiers Corporate Activism, Political Consumerism, Brand Citizenship, Cultural Branding, Civic Engagement, Cause-Related Marketing Adriana Chiñas
Case Studies Mobility and Transport Family & Relationships Social Awareness The Dad Shift tiers Parental leave activism, Gender equity, Masculinity performance, Family policy, Social semiotics, Public space intervention Adriana Chiñas
Case Studies Social Awareness Mobility and Transport Localiza tiers Inclusive Mobility, Disability Studies, Knowledge Democratization, Brand Activism, Social Model of Disability, Consumer Empowerment Adriana Chiñas
Case Studies Ecology and Sustainability Food & Beverage Social Awareness Chobani tiers Corporate Social Innovation, Food Security, Disaster Preparedness, Nutritional Equity, Shelf-Stable Technology, Brand Citizenship Adriana Chiñas
Case Studies Learning and Teaching Social Awareness Ecology and Sustainability Goodwill tiers Green Workforce Development, Socioeconomic Inclusion, Clean Energy Training, Environmental Justice, Technical Upskilling, Sustainable Employment Adriana Chiñas