Eurekas Fashion and Apparel Ecology and Sustainability Business To Business JAH JAH, Adidas members Cultural Branding, Tribal Marketing, Brand Collaboration, Consumer Culture, Sneaker Industry Adriana Chiñas
Eurekas Food & Beverage Social Media HEYBAR members Heybar, Heynu, Kay Dudley, Brand Semiotics, Plant-Based Nutrition Adriana Chiñas
Eurekas Ecology and Sustainability Fashion and Apparel Arda Biomaterials members Biomaterials, Sustainable Fashion, Brand Positioning, Consumer Culture, Circular Economy Adriana Chiñas
Eurekas Ecology and Sustainability Food & Beverage OATSIDE members Category Innovation, Brand Semiotics, Cultural Branding, Plant-Based Beverages, Consumer Identity Adriana Chiñas
Case Studies Food & Beverage Art & Culture Bud Mixtape Factory tiers Case Study, Experiential Branding, Nostalgia Marketing, Consumer Culture, Brand Semiotics, Festival Activation Adriana Chiñas
Case Studies Social Awareness Technology Banking & Financial Services GoFundMe AI tiers AI Fundraising, Crowdfunding Platforms, Consumer Behavior, Digital Mediation, Narrative Strategy Adriana Chiñas
Case Studies Fashion and Apparel Personal Aesthetics Zara & John Galliano tiers Case Study, Brand Collaboration, Luxury Culture, Fast Fashion, Cultural Capital, Semiotic Analysis Adriana Chiñas
Case Studies Film & TV Entertainment Social Media TikTok & Apple Music tiers Algorithmic Recommendation, Platform Integration, Consumer Behavior, Music Streaming, Digital Culture Adriana Chiñas
Case Studies Personal Aesthetics Food & Beverage poppi tiers Case Study, Brand Semiotics, Symbolic Consumption, Digital Culture, Lifestyle Branding, Consumer Behavior Adriana Chiñas
Case Studies Learning and Teaching Technology On-Together tiers Digital Third Place, Virtual Co-Working, Consumer Culture, Brand Semiotics, Indie Game Development, Case Study Adriana Chiñas
Case Studies Travel and Outdoors Food & Beverage Business To Business Tony's Chocolonely & The Social Hub tiers Experiential Marketing, Brand Collaboration, Consumer Culture, Luxury Semiotics, Ethical Branding Adriana Chiñas
Case Studies Personal Aesthetics Art & Culture The Perfume Shop tiers Experiential Retail, Brand Semiotics, Consumer Culture, Servicescape Design, Luxury Consumption Adriana Chiñas