KFC & Oreo
tiers
Brand Semiotics, Category Codes, Symbolic Consumption, Social Identity, Co-Branding, Consumer Culture
ArcBlue: Full Frame Astrophotography
tiers
Brand Semiotics, Consumer Culture, Mediation, Reference Groups, Identity Project, Product Innovation
DSM-Firmenich: The Skin as Datafied Terrain
tiers
Brand Semiotics, Datafication, Symbolic Consumption, Self-Congruence, Consumer Culture, Case Study, Skin
Deutsche Bahn: Passing Heatwaves
members
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Persuasion, Climate Resilience
Robots at the Kerb
members
Consumer Behavior, Brand Semiotics, Automation, Digital Anthropology, Technology Acceptance, Service Design
Viajes San Cecilio: Silence as the New Luxury
members
Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, Mediation, Case Study
Air France: Extime Travel and the Airport as a Threshold
members
Consumer Culture, Brand Semiotics, Liminality, Symbolic Consumption, Digital Anthropology, Hospitality Strategy
EasyJet: The Teddy Tracker
members
Consumer Culture, Brand Semiotics, Extended Self, Datafication, Social Identity, Case Study
Reframing the Idle Pool
members
Platform Economy, Symbolic Consumption, Brand Semiotics, Pseudo-Sharing, Digital Anthropology, Case Study
Seiko's Masterpiece and Shohei Ohtani
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Myth, Reference Groups, Consumer Culture
Sony Pictures: The Neighborhood as Stage
tiers
Brand Semiotics, Symbolic Consumption, Cultural Myth, Reference Groups, Digital Anthropology, Brand Community
Ant Financial: The Calorie Account
tiers
Consumer Culture, Datafication, Algorithmic Advice, Social Identity, Technological Mediation, Case Study