Case Studies Fashion and Apparel Retail and Shopping JCPenney tiers Symbolic Consumption, Brand Semiotics, Consumer Ritual, Experiential Marketing, Emotional Branding Adriana Chiñas
Case Studies Technology Film & TV Entertainment Bad Bunny 101 tiers Duolingo, Bad Bunny, Cultural Branding, Hypertext Marketing, Consumer Engagement Adriana Chiñas
Case Studies Personal Aesthetics Retail and Shopping Concept4 tiers Cosmetics Packaging, Brand Semiotics, Consumer Co-Creation, Sustainability, Customization Adriana Chiñas
Case Studies Learning and Teaching Technology Anthropic tiers Anthropic, Claude Apps, Workflow Orchestration, Agentic Ai, Enterprise Integration Adriana Chiñas
Eurekas Ecology and Sustainability Social Awareness World Without Fossil Ads members Fossil Fuel Advertising, Normative Influence, Public Space Regulation, Brand Strategy, Sustainability Policy Adriana Chiñas
Eurekas Health & Wellbeing Social Awareness Eye & ENT Hospital of Fudan University members Healthcare Accessibility, Digital Transformation, Telemedicine, Mobile Infrastructure, Organizational Innovation Adriana Chiñas
Eurekas Social Awareness Retail and Shopping Film & TV Entertainment Australian Made Campaign members Australian Made, Brand Identity, Consumer Ethnocentrism, Cultural Branding, National Provenance Adriana Chiñas
Eurekas Social Media Social Awareness UpScrolled members Platform Capitalism, Algorithmic Governance, Digital Culture, Consumer Behavior, Content Moderation Adriana Chiñas
Eurekas Learning and Teaching Social Awareness eYouth members Digital Learning, Workforce Skills, Platform Localization, Edtech Expansion, Case Study, Arabic Education Adriana Chiñas
Eurekas Technology Social Awareness Amazon Leo members Satellite Broadband, Digital Colonialism, Platform Governance, Data Sovereignty, Connectivity Adriana Chiñas
Case Studies Luxury Travel and Outdoors Rosewood Hotels & Resorts tiers Luxury Branding, Experiential Marketing, Hospitality Innovation, Consumer Culture, Servicescape Design Adriana Chiñas
Case Studies Food & Beverage Retail and Shopping Business To Business IKEA & Tiny Chef tiers Brand Semiotics, Consumer Culture, Food Marketing, Content Strategy, Sustainability Adriana Chiñas