Sprout: The Second Life of the iPod
tiers
Prosumption, Brand Semiotics, Nostalgia, Platform Affordances, Extended Self, Case Study
Emmi: AI Classrom For Children With ADHD
tiers
Algorithmic Classification, Digital Anthropology, Delegation, Algorithm Aversion, Semiotics, Case Study
Tesco: Creator Testimony at the Moment of Choice
tiers
Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof
PUMA: Fictional Football Club Jersey
tiers
Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
Apple: First Immersive Horror Film
tiers
Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study
Groupe GM: Turning the Hotel Room into a Personalized Olfactory Ritual
members
Sensory Marketing, Brand Semiotics, Ritual, Consumer Culture, Personalisation, Case Study
Mollie: Pay by Bank Lets Shoppers Pay Directly From Their Accounts
members
Brand Semiotics, Switching Behavior, Embedded Finance, Digital Anthropology, Platform Power, Case Study
Airbnb: Weather Protection Pays Guests When It Rains
tiers
Parametric Insurance, Datafication, Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology
KakaoBank: AI Guidance for Goal-Based Savings
members
Algorithmic Advice, Goal Motivation, Brand Semiotics, Digital Anthropology, Consumer Trust, Case Study
RecDek: Filmmakers Set Their Own Prices on The Drive-In
tiers
Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Market Shaping, Independent Film
Coinbase x Samsung Wallet: Integrating Stablecoins Into Mobile Wallets
members
Stablecoins, USDC, Digital Wallets, Choice Architecture, Cryptocurrency Adoption, Fintech Partnerships, Institutional Trust, Digital Payments
eToro: Connecting Trading Accounts to Conversational AI
members
Algorithmic Advice, Platform Affordances, Digital Anthropology, Semiotics, Datafication, Consumer Culture