Case Studies Health & Wellbeing Technology Social Awareness Headspace & When We All Vote tiers Electoral Anxiety, Digital Wellbeing, Therapeutic Citizenship, Civic Technology, Political Psychology, Democratic Participation Eureka
Case Studies Food & Beverage Health & Wellbeing Technology Gatorade tiers Algorithmic Wellness, Digital Embodiment, Personalized Hydration, Sports Technology, Brand Extension, AI Coaching Eureka
Case Studies Health & Wellbeing Technology MyFitnessPal tiers Digital Health Literacy, Embodied Knowledge, Algorithmic Wellness, Gut Microbiome, Consumer Health Platforms, Nutritional Pedagogy Eureka
Case Studies Social Awareness Sports and Games Ecology and Sustainability Who Gives A Crap & Lewes FC tiers Value-based Sponsorship, Ethical Consumption, Brand Semiotics, Purpose-driven Marketing, Sports Tribalism, Commercial Activism Eureka
Case Studies Travel and Outdoors Technology Priceline tiers Algorithmic Mediation, Voice Interface Anthropology, Digital Travel Planning, Human-AI Collaboration, Consumer Technology Adoption, Travel Service Personalization Eureka
Case Studies Travel and Outdoors Mobility and Transport Uber Shuttle tiers Platform Capitalism, Mobility Assemblage, Digital Infrastructure, Liminality, Transportation Ritual, Sociotechnical Systems Eureka
Case Studies Travel and Outdoors Ecology and Sustainability Art & Culture UN Tourism & the TUI Care Foundation tiers Cultural Entrepreneurship, Sustainable Tourism, Indigenous Commodification, Heritage Preservation, Development Anthropology, Creative Economy Eureka
Case Studies Travel and Outdoors Luxury Vast tiers Commercial Space Tourism, Luxury Microgravity Design, Extraterrestrial Hospitality, Spatial Consumption, Orbital Architecture, Experience Economy Eureka
Case Studies Retail and Shopping Travel and Outdoors ALDI & Ignite Travel tiers Retail Disruption, Experience Commodification, Democratized Tourism, Category Blurring, Value-Driven Travel, Consumption Ritual Transformation Eureka
Case Studies Mobility and Transport Social Awareness Abu Dhabi Airports & Etihad Airways tiers Inclusive Design, Service Accessibility, Hidden Disabilities, Symbolic Consumption, Aviation Experience, Sensory Accommodation Eureka
Case Studies Retail and Shopping Technology Alibaba Cloud tiers Digital Anthropomorphization, Algorithmic Labor, Organizational Identity, Human-AI Collaboration, Techno-Animism, Workforce Augmentation Eureka
Case Studies Food & Beverage Technology Tecate Beer tiers Digital Social Facilitation, Micro-Consumption Moments, Scheduling Synchronization Technology, Liquid Sociality, Brand Utility, Temporal Coordination. Eureka