Case Studies Personal Aesthetics Social Media Neutrogena #BookTok tiers Neutrogena, Kenvue, Serena Kerrigan, Booktok, Vitamin C serum Eureka
Case Studies Technology Personal Aesthetics USP Solutions tiers Skincare, Demonstration, Phygital, Trust, Evidence Eureka
Case Studies Learning and Teaching Art & Culture Technology Elegoo tiers ELEGoo, Nexprint, Creator Fund, 3D Printing, Platform Strategy Eureka
Case Studies Social Media Learning and Teaching TikTok Campus Verification tiers Tiktok, Campus verification, Identity, Trust, Platform design Eureka
Case Studies Retail and Shopping Technology Waitrose tiers Waitrose, Smart trolley, Computer vision, Checkout, Datafication Eureka
Case Studies Social Awareness Food & Beverage MrBeast Burger tiers MrBeast Burger, Dignity Kitchen, Ghost kitchen, Servicescape, Consumer culture Eureka
Case Studies Travel and Outdoors Retail and Shopping Mobility and Transport Business To Business Virgin Atlantic & Omnevo tiers Virgin Atlantic, Omnevo, Omnichannel, Personalization, Sustainability Eureka
Case Studies Luxury Travel and Outdoors Health & Wellbeing Ameyalli tiers Platforms, Intermediation, Algorithmic governance, Real estate, Consumer trust Eureka
Case Studies Real Estate & Construction Technology Ridley tiers Platforms, Intermediation, Algorithmic governance, Real estate, Consumer trust Eureka
Case Studies Health & Wellbeing Food & Beverage Novos tiers Longevity, Semiotics, Functional foods, Consumer psychology, Brand positioning Eureka
Case Studies Food & Beverage Retail and Shopping Tesco tiers Tesco, Clubcard, Loyalty, Product innovation, Digital culture Eureka
Case Studies Banking & Financial Services Learning and Teaching Squirrel Away tiers Investment gifting, ETFs, South Africa, Financial literacy, Digital platform Eureka
