Four Seasons & Max
Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption
—
You might also find interesting
Coach: The Handbag as Narrative Object
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding
Halfpast: YouTube into an MPC
tiers
Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups
eDreams ODIGEO: Visa AI Agents
tiers
Consumer Culture, Digital Anthropology, Datafication, Delegation, Brand Semiotics, Case Study, Travel Suscription