RCGD Global & Fashion Takes Action
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Teaching children and educators about eco-friendly clothing in short, engaging movies

The Red Carpet Green Dress (RCGD) and Fashion Takes Action, a charitable organization that has been working to educate young people in Canada about the effects of fashion since 2014, have collaborated to produce an instructional video series that will introduce sustainable fashion to educators and students. Every student, from elementary school students to secondary school students, will be able to participate in the series, which is called Fashion Impacts 101. The instructional capsule is comprised of six brief movies, each lasting between five and seven minutes, that offer an overview of important challenges related to sustainability and potential solutions to these problems. Each installment of the films features a variety of guest speakers, including celebrities, influential people in the industry, and industry specialists. The first episode of the series was published on January 18, 2023, and it may be accessed on fashionimpacts101.com at no cost.

Consumer tribes that may relate to this case study:

Fashion Artivists
Consumer Tribe: Fashion Artivists
Ethereal Gals
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Festivalistas
Consumer Tribe: Festivalistas
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