Family & Relationships

Family and relationships are a type of experience that allows us to understand those consumer tribes that have their raison d'être based on the connection with the other, be it from an affective relationship (as a couple), friendship, animal pet, or family.

M&M's

tiers

M&M’S, Togetherness, Spokescandies, Semiotics, Case Study, Inclusion

Au.Migos Pets

tiers

Beleza fatal, Au.migos pets, Omnichannel, Character capital, Pet care

Petcube

tiers

Pet Technology, Smart Water Systems, Digital Health Monitoring, Connected Home Devices, Animal Care Innovation, IoT Pet Products

Velvet Kim

tiers

Consumer Tribe: Velvet Kim

Casio

tiers

Robotic Pets, Artificial Intelligence Companions, Emotional Technology, Consumer Robotics, Digital Anthropology, Techno-animism

Personifi AI

tiers

Anthropomorphism, Artificial Intelligence, Pet Technology, Consumer Culture, Human-Animal Communication, Techno-Animism

A-dry

Carpe Diem Patriarchs

tiers

Consumer Tribe: Carpe Diem Patriarchs

Arizona State University

tiers

Empty Nest Transition, Digital Community Formation, Institutional Life Management, Consumer Identity Reconstruction, Virtual Support Networks, Educational Commodification