Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Family & Relationships

Family & Relationships

Family and relationships are a type of experience that allows us to understand those consumer tribes that have their raison d'être based on the connection with the other, be it from an affective relationship (as a couple), friendship, animal pet, or family.
Gracebearers
Consumer Tribes Family & Relationships Religious / Spiritual

Gracebearers

tiers
Consumer Tribe: Gracebearers
Eureka Eureka
Starling Bank
Case Studies Banking & Financial Services Family & Relationships

Starling Bank

tiers
Digital Bank, Money, Relationship Finance, Consumer Finance
Eureka Eureka
The Core
Case Studies Technology Family & Relationships

The Core

tiers
Intimacy, Community, Semiotics, Trust, Platform, Dating Apps
Eureka Eureka
Virgin Hotels
Case Studies Travel and Outdoors Family & Relationships

Virgin Hotels

tiers
Pets, Hospitality, Luxury, Consumer Culture, Experience Design
Eureka Eureka
Hello Divorce
Case Studies Technology Family & Relationships

Hello Divorce

tiers
AI Assistants, LegalTech, Consumer Behavior, Trust, Service Unbundling,
Eureka Eureka
M&M's
Case Studies Food & Beverage Luxury Family & Relationships

M&M's

tiers
M&M’S, Togetherness, Spokescandies, Semiotics, Case Study, Inclusion
Eureka Eureka
Au.Migos Pets
Case Studies Personal Aesthetics Family & Relationships

Au.Migos Pets

tiers
Beleza fatal, Au.migos pets, Omnichannel, Character capital, Pet care
Eureka Eureka
Petcube
Case Studies Technology Family & Relationships

Petcube

tiers
Pet Technology, Smart Water Systems, Digital Health Monitoring, Connected Home Devices, Animal Care Innovation, IoT Pet Products
Eureka Eureka
Velvet Kim
Consumer Tribes Family & Relationships Personal Aesthetics

Velvet Kim

tiers
Consumer Tribe: Velvet Kim
Eureka Eureka
Casio
Case Studies Technology Family & Relationships

Casio

tiers
Robotic Pets, Artificial Intelligence Companions, Emotional Technology, Consumer Robotics, Digital Anthropology, Techno-animism
Eureka Eureka
Personifi AI
Case Studies Technology Family & Relationships

Personifi AI

tiers
Anthropomorphism, Artificial Intelligence, Pet Technology, Consumer Culture, Human-Animal Communication, Techno-Animism
Eureka Eureka
Carpe Diem Patriarchs
Consumer Tribes Luxury Family & Relationships Travel and Outdoors

Carpe Diem Patriarchs

tiers
Consumer Tribe: Carpe Diem Patriarchs
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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