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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Henkel & Adobe
Case Studies Personal Aesthetics Technology Business To Business

Henkel & Adobe

tiers
Personalization, Gen AI, Brands, Customers, Schwarzkopf
Adriana Chiñas Adriana Chiñas
NACD & e.l.f. Beauty
Case Studies Personal Aesthetics Business To Business Social Awareness

NACD & e.l.f. Beauty

tiers
Diversity, Governance, Makeup, National Association of Corporate Directors Accelerate
Adriana Chiñas Adriana Chiñas
nsave
Case Studies Banking & Financial Services Business To Business

nsave

tiers
Apps, Accessibility, United States, App, Accounts
Adriana Chiñas Adriana Chiñas
Green Revolution Association, Mastercard & Raffeissen Bank
Case Studies Banking & Financial Services Ecology and Sustainability Business To Business

Green Revolution Association, Mastercard & Raffeissen Bank

tiers
Romania, NGO, Banking, Solar Panels, FanBox
Adriana Chiñas Adriana Chiñas
WcDonald's
Case Studies Film & TV Entertainment Food & Beverage Business To Business Art & Culture

WcDonald's

tiers
Anime Culture, Designs, Creators, Los Angeles, Chili Sauce
Adriana Chiñas Adriana Chiñas
Camilla Damian & Laura Vana-Gür
Case Studies Technology Art & Culture Business To Business

Camilla Damian & Laura Vana-Gür

tiers
AI, Literature, Children, Gender Bias, Books
Adriana Chiñas Adriana Chiñas
Disney & Maliyo Games
Case Studies Film & TV Entertainment Sports and Games Business To Business

Disney & Maliyo Games

tiers
Rising Chef, United States, Smartphones, Nigeria, Iwaju
Adriana Chiñas Adriana Chiñas
LEGO & KultureCity
Case Studies Business To Business Social Awareness Retail and Shopping

LEGO & KultureCity

tiers
United States, Canada, Sensory-Inclusive, Neurodiversity, World Autism Acceptance Month
Adriana Chiñas Adriana Chiñas
Itaú Foundation
Case Studies Learning and Teaching Technology Banking & Financial Services Business To Business

Itaú Foundation

tiers
AI, Education Programs, Brazil, Experimental Research, Projects
Adriana Chiñas Adriana Chiñas
Mandarin Oriental
Case Studies Travel and Outdoors Health & Wellbeing Luxury Business To Business

Mandarin Oriental

tiers
World Sleep Day, Europe, Sleep Expert, Hypnotherapist, House-Sleep
Adriana Chiñas Adriana Chiñas
Stormzy & Adidas
Case Studies Sports and Games Social Awareness Business To Business Fashion and Apparel

Stormzy & Adidas

tiers
Multipurpose Center, London, Music, EA Sports, Club
Adriana Chiñas Adriana Chiñas
Netflix & Roblox
Case Studies Film & TV Entertainment Business To Business

Netflix & Roblox

tiers
3D, Interactive, Anime, Series, Minigames, Nextworld, Social Events
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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