Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Minecraft, Caverion, Microsoft & the City of Oulu
Case Studies Learning and Teaching Technology Business To Business Real Estate & Construction

Minecraft, Caverion, Microsoft & the City of Oulu

tiers
Finland, Competition, Schools, Contest, Energy Transition
Eureka Eureka
Metropolitan Museum of Art & Verizon
Case Studies Sports and Games Art & Culture Business To Business Technology

Metropolitan Museum of Art & Verizon

tiers
United States, Gen Z, Roblox, NYC, Collection,
Eureka Eureka
Failure Festival
Case Studies Art & Culture Learning and Teaching Business To Business

Failure Festival

tiers
Netherlands, Utrecht University, Music, Institute for Failure Studies, Gen Z
Eureka Eureka
Purpose Toys
Case Studies Retail and Shopping Business To Business Fashion and Apparel

Purpose Toys

tiers
United States, Representation, Latinistas, Dolls, Latinas
Eureka Eureka
Endel
Case Studies Art & Culture Business To Business Health & Wellbeing

Endel

tiers
Berlin, Universal Music Group, Audio, AI, Soundscapes
Eureka Eureka
Subway & GenZ EV Solutions
Case Studies Food & Beverage Retail and Shopping Mobility and Transport Ecology and Sustainability

Subway & GenZ EV Solutions

tiers
United States, Experience, Fast Food, Electric Vehicles, Charging Station
Eureka Eureka
Tomorrow Machine
Case Studies Food & Beverage Ecology and Sustainability Technology Business To Business

Tomorrow Machine

tiers
Sweden, Packaging, Potatoes, Bio-Based, Eckes Granini
Eureka Eureka
Apple & AAA
Case Studies Mobility and Transport Technology Business To Business

Apple & AAA

tiers
United States, iPhone, Road Assistance, Satellite, Cellular Service
Eureka Eureka
Smart Kids Planet
Case Studies Learning and Teaching Ecology and Sustainability Food & Beverage Business To Business

Smart Kids Planet

tiers
Poland, SuperMarkets, Norblin Factory, Allegro, E-commerce
Eureka Eureka
Ovum Health & IBM
Case Studies Health & Wellbeing Technology Business To Business

Ovum Health & IBM

tiers
United States, Generative AI, Chat Tools, Fertility, Postnatal
Eureka Eureka
Eroski
Case Studies Social Awareness Business To Business Retail and Shopping

Eroski

tiers
Spain, Inclusion, Supermarkets, Aurrera, Children
Eureka Eureka
Campsited
Case Studies Travel and Outdoors Business To Business

Campsited

tiers
United Kingdom, Camping, Weather, Climate Prediction, Refund
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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