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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Airbnb & MOPAC
Eurekas Social Awareness Business To Business

Airbnb & MOPAC

members
Airbnb, Domestic Violence, Platform Humanitarianism, Urban Governance, Hospitality Sector
Adriana Chiñas Adriana Chiñas
Amazon Autos
Case Studies Mobility and Transport Retail and Shopping Business To Business

Amazon Autos

tiers
Platforms, Automotive, Consumer Behavior, Brand Strategy, Digital Capitalism
Adriana Chiñas Adriana Chiñas
McDonald's & BTS
Case Studies Food & Beverage Art & Culture Business To Business

McDonald's & BTS

tiers
McDonald’s, K-Pop, Fandom, Cultural Branding, Digital Media
Adriana Chiñas Adriana Chiñas
Apple & Issey Miyake
Case Studies Fashion and Apparel Technology Business To Business

Apple & Issey Miyake

tiers
iPhone Pocket, Apple, Issey Miyake, Wearable Technology, Consumer Culture, Bags
Adriana Chiñas Adriana Chiñas
Urban Outfitters & Canva
Case Studies Retail and Shopping Fashion and Apparel Business To Business

Urban Outfitters & Canva

tiers
Urban Outfitters, Holiday Campaign, Gen Z, Omnichannel, Consumer Culture
Adriana Chiñas Adriana Chiñas
Mattel & BMW
Case Studies Mobility and Transport Sports and Games Business To Business

Mattel & BMW

tiers
Mobility, Gaming, Hot Wheels, BMW, Platform,
Adriana Chiñas Adriana Chiñas
Burger King & Serasa
Case Studies Food & Beverage Business To Business

Burger King & Serasa

tiers
Burger King Brazil, Serasa, Drive-thru, Halloween, Boleto
Adriana Chiñas Adriana Chiñas
Disney & Epic Games
Case Studies Sports and Games Avatar Business To Business

Disney & Epic Games

tiers
Disney, Epic Games, Fortnite, Virtual theme park, Interoperability
Adriana Chiñas Adriana Chiñas
Coca-Cola x Disney xWPP Open X
Case Studies Food & Beverage Business To Business Film & TV Entertainment

Coca-Cola x Disney xWPP Open X

tiers
Coke, Star Wars, Whatsapp, Voice, Brazil
Adriana Chiñas Adriana Chiñas
MercadoLibre & Casas Bahia
Case Studies Retail and Shopping Business To Business

MercadoLibre & Casas Bahia

tiers
Mercadolibre, Casas Bahia, Brazil, Heavy items, Partnership
Adriana Chiñas Adriana Chiñas
Louis Vuitton & Perfect Corp.
Case Studies Personal Aesthetics Retail and Shopping Technology Business To Business

Louis Vuitton & Perfect Corp.

tiers
Luxury, Virtual try-on, Augmented reality, Personalization, Consumer behavior
Adriana Chiñas Adriana Chiñas
L'Oréal Paris & Royal Salute
Case Studies Personal Aesthetics Food & Beverage Mobility and Transport Retail and Shopping

L'Oréal Paris & Royal Salute

tiers
L’Oréal Paris Men Expert, Royal Salute, Travel retail, Omnichannel, Cross-category
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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