Case Studies Travel and Outdoors Food & Beverage Business To Business Tony's Chocolonely & The Social Hub tiers Experiential Marketing, Brand Collaboration, Consumer Culture, Luxury Semiotics, Ethical Branding Eureka
Case Studies Personal Aesthetics Art & Culture The Perfume Shop tiers Experiential Retail, Brand Semiotics, Consumer Culture, Servicescape Design, Luxury Consumption Eureka
Case Studies Social Media Film & TV Entertainment National Geographic Creators tiers National Geographic, Creator Cohort, Maya Higa, Influencer Marketing, Digital Transformation Eureka
Case Studies Film & TV Entertainment Technology Vurt tiers Vertical Video, Platform Strategy, Independent Filmmakers, Creator Economy, Media Disintermediation Eureka
Case Studies Learning and Teaching Film & TV Entertainment Avatar Wish High tiers Vtuber Education, Parasocial Attachment, Digital Pedagogy, Brand Semiotics, Consumer Culture Eureka
Case Studies Technology Samsung Smart Glasses tiers Smart Glasses, Platform Ecosystems, Artificial Intelligence, Consumer Technology, Digital Surveillance Eureka
Case Studies Retail and Shopping MINISO LAND tiers Miniso Land, Servicescape Design, Intellectual Property, Consumer Experience, Retailtainment Eureka
Case Studies Health & Wellbeing Technology Maven Clinic tiers Digital Health, Glp-1 Care, Women's Health, Consumer Culture, Brand Strategy Eureka
Case Studies Mobility and Transport Travel and Outdoors Business To Business SAS Scandinavian Airlines tiers Baggage Tracking, Datafication, Platform Ecosystems, Service Innovation, Consumer Agency Eureka
Case Studies Food & Beverage McDonald's Nostalgia tiers Mcdonald's Cards, Collectible Branding, Servicescape Design, Consumer Culture, Nostalgia Marketing Eureka
Case Studies Luxury Travel and Outdoors Cookson Adventures tiers Brand Semiotics, Cause Marketing, Consumer Behavior, Social Psychology, Retail Strategy Eureka
Case Studies Social Awareness Retail and Shopping IKEA Philippines tiers Brand Semiotics, Cause Marketing, Consumer Behavior, Social Psychology, Retail Strategy Eureka