Case Studies

Cinemaraton Play: Bringing Romanian Film Heritage to Streaming Audiences

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Case Study

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Communitas, Case Study

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Augmented Reality, Brand Semiotics, Digital Anthropology, Generative AI, Social Identity, Case Study

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Co-Branding, Brand Semiotics, Extended Self, Philosophy Of Technology, Consumer Culture, Case Study

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Brand Semiotics, Technological Mediation, Reference Groups, Symbolic Exchange, Material Culture, Case Study

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Automation, Habit Formation, Brand Semiotics, Delegation Experience, Digital Anthropology, Consumer Culture

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Technological Mediation, Affordances, Symbolic Consumption, Reference Groups, Crowdfunding, Brand Semiotics

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Co-Branding, Nostalgia, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Case Study

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Brand Semiotics, Consumer Culture, Social Identity, Symbolic Consumption, Airline Strategy, Case Study

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Multispecies Family, Consumer Culture, Brand Semiotics, Ritual, Material Culture, Case Study

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Economy Premium, Consumer Creativity, Case Study, Vegan

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Fandom, Brand Semiotics, Narrative Transportation, Consumer Ritual, Experiential Marketing, Case Study