Case Studies Social Awareness Ecology and Sustainability Food & Beverage Wyndham Grand Phuket Kalim Bay tiers Meliponiculture, Sustainability, Hospitality, Commodification, Terroir, Ecology Eureka
Case Studies Technology Health & Wellbeing Vivoo tiers Biometrics, Surveillance, Commodification, Semiotics, Diagnostics, Innovation Eureka
Case Studies Retail and Shopping Social Media Fashion and Apparel Technology Pacsun tiers Prosumption, Symbolic Capital, Neo-Tribalism, Gamification, Retail, Platformization Eureka
Case Studies Travel and Outdoors Ecology and Sustainability Natuurhuisje tiers Sustainability, Biophilia, Mediation, Commodification, Heterotopia, Algorithms Eureka
Case Studies Learning and Teaching Technology Elaves tiers Techno-Animism, Childhood Development, Interface Design, Artificial Intimacy, Voice Ui Eureka
Case Studies Film & TV Entertainment Netflix Tarot Experience tiers Netflix, Tarot, Re-Enchantment, Semiotics, Discovery, Ritual Eureka
Case Studies Mobility and Transport Food & Beverage Health & Wellbeing Tour de McDo initiative tiers Servicescape, Mobility, Ritual, Tribe, Paratext, Territorialization Eureka
Case Studies Food & Beverage Social Media Business To Business Starbucks & MrBeast tiers Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail Eureka
Case Studies Sports and Games Health & Wellbeing Hyrox tiers Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization Eureka
Case Studies Luxury Personal Aesthetics Retail and Shopping Technology Lane Crawford and AiDLab tiers Algorithmic Curation, Digital Twin, Predictive Modeling, Aesthetic Judgment, Automated Styling, Cultural Capital Eureka
Case Studies Banking & Financial Services Family & Relationships Starling Bank tiers Digital Bank, Money, Relationship Finance, Consumer Finance Eureka
Case Studies Fashion and Apparel Retail and Shopping Adidas tiers Pets, Lunar New Year, Chinese Style, Sports, Pet Capsule Eureka