Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Seventy Thousand Pharmacies Accelerate Access to GLP-1 Therapies

members

North America

Recompose: The Greenest Goodbye

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Consumer Culture, Brand Semiotics, Social Identity, Symbolic Consumption, Sustainability, Market Entry

Flyfi and the Privacy Ethos

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Privacy, Platform Logics

Bremont's Supernova Hawking

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Brand Semiotics, Symbolic Consumption, Essentialism, Social Identity, Luxury Consumption, Case Study

KAIST: Reading in Space

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Extended Reality, Brand Semiotics, Digital Anthropology, Symbolic Consumption, Media Affordances, Case Study

Samsung's Passport-Shaped Foldable

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Product Design, Brand Semiotics, Symbolic Consumption, Social Identity, Mediation, Consumer Culture

Air Canada: Arriving Rested

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Wellness, Airlines

Coach: The Handbag as Narrative Object

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding

eDreams ODIGEO: Visa AI Agents

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Consumer Culture, Digital Anthropology, Datafication, Delegation, Brand Semiotics, Case Study, Travel Suscription

Givaudan: Scent as a Time-Released Sign

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Brand Semiotics, Consumer Culture, Symbolic Consumption, Sensory Marketing, Philosophy Of Technology, Case Study

Lidl Free Groceries At Tomorrowland

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Brand Semiotics, Symbolic Exchange, Social Identity, Consumer Culture, Ritual, Digital Anthropology, Festivals, Tomorrowland, Groceries