Team Marathon: Running Festival Atmosphere
tiers
Symbolic Consumption, Brand Community, Social Identity, Servicescape, Ritual, Consumer Culture
Muse: Brain-Sensing Headbands
tiers
Datafication, Brand Semiotics, Self-Tracking, Consumer Culture, Persuasion, Digital Anthropology
Ikesaki: Nail Polish Samples
tiers
Brand Semiotics, Consumer Culture, Servicescape, Digital Anthropology, Symbolic Consumption, Retail Activation
Google Gemini & Ticketmaster
tiers
Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience
Mastercard and Swarovski: VR Home Decor App
tiers
Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation
Santander & Octopus Energy
tiers
Brand Semiotics, Consumer Culture, Ethical Consumption, Strategic Partnerships, Choice Architecture, Social Identity
BTS as Onboarding Ritual
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Fandom
Uber Wedding Car Service
tiers
Luxury Consumption, Brand Semiotics, Social Identity, Consumer Culture, Ritual, Case Study
SUMMITS: Meals Based on Data
tiers
Self-Tracking, Symbolic Consumption, Brand Semiotics, Datafication, Social Identity, Digital Anthropology
Commonwealth of Pennsylvania
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Datafication, Public Trust, Government, Public Sector
Coca-Cola's NFC Mini CD at Rock in Rio
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption
Aditya Birla Health Insurance
tiers
Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics