Sprout: The Second Life of the iPod
tiers
Prosumption, Brand Semiotics, Nostalgia, Platform Affordances, Extended Self, Case Study
Tesco: Creator Testimony at the Moment of Choice
tiers
Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof
PUMA: Fictional Football Club Jersey
tiers
Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
Apple: First Immersive Horror Film
tiers
Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study
Groupe GM: Turning the Hotel Room into a Personalized Olfactory Ritual
members
Sensory Marketing, Brand Semiotics, Ritual, Consumer Culture, Personalisation, Case Study
Airbnb: Weather Protection Pays Guests When It Rains
tiers
Parametric Insurance, Datafication, Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology
RecDek: Filmmakers Set Their Own Prices on The Drive-In
tiers
Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Market Shaping, Independent Film
KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study
The Little Yellow Door: An Emoji Menu Turns Ordering Into a Game
tiers
Brand Semiotics, Digital Anthropology, Social Identity, Ritual, Consumer Culture, Case Study
Lotte: Tourist Benefits and Transportation on One Card
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Loyalty Programs, Datafication, Case Study
Elecrow: CrowPi 3 Teaches Kids to Build AI Projects
tiers
Consumer Co-creation, Brand Semiotics, Consumer Socialization, Digital Anthropology, Platform Affordances, Case Study
ChatGPT: AI-Generated Fashion Previews From Personal Photos
tiers
Virtual Try-On, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Datafication, Consumer Culture