Case Studies Social Media Retail and Shopping Technology Reddit: An AI-Powered Shopping Tool Built on Subreddit Discussions tiers Consumer Culture, Word Of Mouth, Prosumption, Digital Anthropology, Algorithmic Visibility, Case Study Adriana Chiñas
Case Studies Health & Wellbeing Sports and Games Retail and Shopping Edge: Rewarding Physical Activity with Products from Lifestyle Brands tiers Self-Tracking, Loyalty Programs, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Rewards Adriana Chiñas
Case Studies Health & Wellbeing Travel and Outdoors Keihan Group: THE THOUSAND HIEI, a Wellness Retreat Inspired by Buddhist Monastic Traditions tiers Brand Semiotics, Wellness Culture, Cultural Codes, Symbolic Consumption, Hospitality Strategy, Case Study Adriana Chiñas
Case Studies Film & TV Entertainment Cinemaraton Play: Bringing Romanian Film Heritage to Streaming Audiences tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Case Study Adriana Chiñas
Case Studies Health & Wellbeing Sports and Games CUL DE SAC: Turning Domino Park into a Community Bathhouse tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Communitas, Case Study Adriana Chiñas
Case Studies Social Media Technology Instagram: Effect Builder Lets Users Create AR Filters with Text Prompts tiers Augmented Reality, Brand Semiotics, Digital Anthropology, Generative AI, Social Identity, Case Study Adriana Chiñas
Case Studies Personal Aesthetics Business To Business Retail and Shopping CASETiFY x FENTY BEAUTY: A MagSafe Phone Holder for Lip Gloss and Setting Powder tiers Co-Branding, Brand Semiotics, Extended Self, Philosophy Of Technology, Consumer Culture, Case Study Adriana Chiñas
Case Studies Technology Steven Slate Audio: Horizon One Headphones Simulate Professional Recording Studios tiers Brand Semiotics, Technological Mediation, Reference Groups, Symbolic Exchange, Material Culture, Case Study Adriana Chiñas
Case Studies Banking & Financial Services Technology Trading 212: Automating Investment Deposits Through Open Banking tiers Automation, Habit Formation, Brand Semiotics, Delegation Experience, Digital Anthropology, Consumer Culture Adriana Chiñas
Case Studies Technology Health & Wellbeing Tovie: A Pedaling Device That Pauses Screen Time When Kids Stop Moving tiers Technological Mediation, Affordances, Symbolic Consumption, Reference Groups, Crowdfunding, Brand Semiotics Adriana Chiñas
Case Studies Personal Aesthetics Business To Business Kiko Milano x Stabilo: Lip Tints Inspired by the Iconic Boss Mini Highlighter tiers Co-Branding, Nostalgia, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Case Study Adriana Chiñas
Case Studies Mobility and Transport Travel and Outdoors United Airlines: Turning Empty Middle Seats into a Premium Economy Feature tiers Brand Semiotics, Consumer Culture, Social Identity, Symbolic Consumption, Airline Strategy, Case Study Adriana Chiñas