Case Studies

Buenos Aires: Recognizing Pets as Family Through Public Infrastructure

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Multispecies Family, Consumer Culture, Brand Semiotics, Ritual, Material Culture, Case Study

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Economy Premium, Consumer Creativity, Case Study, Vegan

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Fandom, Brand Semiotics, Narrative Transportation, Consumer Ritual, Experiential Marketing, Case Study

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Self-Tracking, Workplace Wellness, Social Identity, Technological Mediation, Brand Partnerships, Case Study

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Datafication, Mortality Salience, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Case Study

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Brand Semiotics, Consumer Culture, Social Identity, Material Culture, Crisis Management, Case Study

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Content Authenticity, Brand Semiotics, Material Culture, Digital Anthropology, Data Integrity, Case Study

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Datafication, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Delegation, Consumer Culture, AI

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Material Culture, Brand Semiotics, Social Identity, Digital Anthropology, Psychological Ownership, Case Study, Japan

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Product Design, Brand Semiotics, Technological Mediation, Self-Tracking, Symbolic Consumption, Case Study, Personal Aesthetics

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Brand Semiotics, Nostalgia Marketing, Extended Self, Co-Creation, Consumer Culture, Case Study

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Authenticity, Algorithm Aversion, Brand Semiotics, Social Proof, Digital Anthropology, Case Study