Seoul City Tour Bus: A Zombie Bus Tour
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Popular Culture, Brand Semiotics, Ritual, Digital Anthropology, Social Identity, Case Study, Tours
Hull City Council: Rewards For Walking
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Gamification, Social Identity, Brand Semiotics, Datafication, Digital Anthropology, Case Study, UK
OKA: A Robot for Solo Living
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Brand Semiotics, Anthropomorphism, Digital Anthropology, Consumer Ritual, Datafication, Case Study, Robots, Domestic AI
Claude Duet: Claude Messages You First
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Agentic AI, Philosophy Of Technology, Brand Semiotics, Digital Anthropology, Datafication, Case Study, Anthropic, App
Netflix: Reshaping the App for Foldable Phones
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Mobile Experience, Brand Semiotics, Digital Anthropology, Algorithmic Curation, Embodied Interaction, Case Study
McDonald's: Spooky Sauces
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Brand Semiotics, Ritual, Digital Anthropology, Symbolic Consumption, Platform Visibility, Case Study
meCore: Visual Vibes Transformed Into Shoppable Fashion
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Brand Semiotics, Algorithmic Classification, Aesthetic Identity, Digital Anthropology, Consumer Culture, Case Study, AI
Muse AI Agent: Delegated Proprietorship
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Delegation Experience, Technological Mediation, Datafication, Platform Lock-in, Digital Anthropology, Case Study, AI Agents
Pringles: A Limited-Edition Urn for Brand-Loyal Fans
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Brand Semiotics, Ritual, Packaging Design, Brand Mythology, Digital Anthropology, Consumer Culture, Ashes
Visa & Mesh: Crypto Balances Into Everyday Spending
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Brand Semiotics, Digital Anthropology, Stablecoins, Platform Mediation, Social Identity, Consumer Culture, Crypto
KakaoMap: Autumn Foliage Map
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Seasonal Ritual, Brand Semiotics, Digital Anthropology, Algorithmic Visibility, Consumer Culture, Case Study, South Korea, Nature
Uncharted Supply: A Dog Collar as a First Aid Kit
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Brand Semiotics, Consumer Culture, Social Identity, Pet Humanization, Preparedness Culture, Case Study, Dogs. First Aid, Safety