Tubi: A Movie Hotline for Your Mood
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Streaming Media
Flow Neuroscience: A Clinical Treatment Outside the Clinic
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Self-Tracking, Symbolic Consumption, Market Entry
Kleenex: A Make-Up Pit Stop for Fashion Week
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Digital Anthropology, Case Study
Burger King: What Happens When Nuggets Get a Fashion Drop?
tiers
Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing
Chanel: The Café Inside a Fragrance
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Social Identity, Luxury Branding
Starbucks Vietnam: Designing Service Around Sign Language
tiers
Social Identity, Brand Semiotics, Deaf Culture, Symbolic Consumption, Inclusion, Digital Anthropology
Hamad International Airport: Twenty Minutes to Recover Between Flights
tiers
Consumer Culture, Brand Semiotics, Servicescape Design, Digital Anthropology, Consumption Journey, Symbolic Consumption
Flowtica Verso: The AI Recorder For Your Meetings
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Material Culture, Case Study
Xiaomi: The Stove That Knows You Left the Kitchen
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy
GymNation: Can Sleeping Count as a Workout?
tiers
Brand Semiotics, Consumer Culture, Ritual, Social Identity, Digital Anthropology, Self-Care
Microsoft Copilot: The AI Assistant Riding With You
tiers
Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity
McDonald’s: See the Beef for Yourself
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Transparency, Ritual, Persuasion