Burguer King: The Midnight Hunger Pact
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Ritual, Digital Anthropology, Consumer Culture
Airbnb and the Commodification of Certainty
tiers
Consumer Behavior, Brand Semiotics, Loss Aversion, Platform Logics, Risk Commodification, Fintech, Payments, Guests, Cancel, Booking
Barrelhand: The Anchor and the Void
tiers
Brand Semiotics, Essentialism, Memory Value, Consumer Culture, Social Identity, Watches, Aerospace
Spotify: The Crowd Is the Dj
tiers
Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Platform Logics, Consumer Culture, Festivals, Artists, Fans, Engagement, Participation, Culture
Momcozy: The Contact-Free Nursery
tiers
Consumer Culture, Brand Semiotics, Self-Tracking, Digital Anthropology, Datafication, Care, Baby Care, Monitoring, Parenting,
Spacelip by Exist
tiers
Brand Essence, Brand Semiotics, Symbolic Consumption, Social Identity, Consumer Culture, NASA, Lip Balm, Science, Collaboration, Space
Avon and the Meno Skin
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, 3D Skin
Where Trades Go
tiers
Social Identity, Symbolic Consumption, Brand Semiotics, Mediation, Reference Groups, Employees, Recruitment, Jobs, Platforms
Wix: Prompting Presence
tiers
Brand Semiotics, Consumer Co-creation, Social Identity, Digital Anthropology, Mediation, Psychological Ownership, SEO, Web
PlanetPlay: Play as Prosocial Ritual
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Consumer Responsibilization, Strategic Partnerships, Games Collection, Gamers
Booking a Boat by Uber
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Economy, Market Entry
LIMERIME: The Invisible Dependency
tiers
Sustainable Consumption, Material Culture, Responsible Consumer, Brand Semiotics, Feminine Hygiene, Consumer Behavior