Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual
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Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture
PUCPR, the Humanitas Code, and the Politics of Thinking with Machines
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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption
Roland FP-40: When the Instrument Becomes a Connected Learning Companion
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Brand Semiotics, Platform Affordances, Consumer Culture, Digital Anthropology, Datafication, Identity Projects
The Standby Release Valve: How United Turned a Waiting Room into an Agentive Ritual
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Consumer Culture, Brand Semiotics, Digital Anthropology, Service Design, Symbolic Consumption, Consumer Agency
Shopping at the Speed of Intent: Shipt and the Cultural Logic of Agentic Commerce
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Agentic Commerce, Consumer Experience, Brand Semiotics, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption
Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking
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Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry
Froggy's World: How a Weather Mascot Turns Utility Into Belonging
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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Consumer Needs, Platform Affordances, Brand Ritual
The Vanishing Frame: How Huawei's Pura X View Turns Screen-to-Body Ratio into Cultural Capital
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Symbolic Consumption, Brand Semiotics, Product Design, Social Identity, Distinction, Digital Anthropology
Cottonball and the Merger of Two Meaning Systems: When Prescription Meets Prestige
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Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity
Adaptive Roof Coatings and the Cultural Work of Passive Sustainability
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Consumer Culture, Brand Semiotics, Technological Mediation, Sustainability, Persuasion, Social Identity
KFC and the Chicken Wine Pairing
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Brand Semiotics, Symbolic Consumption, Social Identity, Consumer Culture, Ritual, Cultural Branding
Tamagotchi Rings and the Wearable Intimacy of Digital Care
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Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology