Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles

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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study

The Little Yellow Door: An Emoji Menu Turns Ordering Into a Game

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Brand Semiotics, Digital Anthropology, Social Identity, Ritual, Consumer Culture, Case Study

Lotte: Tourist Benefits and Transportation on One Card

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Brand Semiotics, Consumer Culture, Digital Anthropology, Loyalty Programs, Datafication, Case Study

e.l.f. Cosmetics: Turning Everyday Makeup Into Digital Gold

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Scarcity, Social Identity, Consumer Culture

Elecrow: CrowPi 3 Teaches Kids to Build AI Projects

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Consumer Co-creation, Brand Semiotics, Consumer Socialization, Digital Anthropology, Platform Affordances, Case Study

ChatGPT: AI-Generated Fashion Previews From Personal Photos

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Virtual Try-On, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Datafication, Consumer Culture

Drive Thru Index: Tracking Fast-Food Prices Across Thousands of Locations

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Price Transparency, Brand Semiotics, Datafication, Digital Anthropology, Consumer Culture, Technological Mediation

Drive Thru Index: A Map That Compares Fast-Food Prices

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Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study

PhotoTat: Tattoo Ink That Appears Under UV Light

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Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study

RecDek: Independent Filmmakers Set Their Own Streaming Prices

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Independent Film, Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Case Study

Trettitre: Wall-Mounted Players Put Analog Music on Display

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Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Digital Anthropology, Case Study

Elvive x Dunkin’: A Beauty Bundle With an Ube Collagen Drink

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Strategic Partnerships, Digital Anthropology, Social Identity