Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

クオーツ心斎橋: Vertical Luxury

tiers

Quartz Shinsaibashi, Luxury, Osaka, Retail, Lvmh, Consumption, Brand

GAC Aion

tiers

Automotive, Autonomy, Cobranding, Platforms, Semiotics, Innovation

La Fiermontina Ocean: Circular Hospitality and the Reconfiguration of Luxury

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Luxury, Hospitality, Semiotics, Authenticity, Community, Morocco

Lorcan O'Herlihy Architects: Modular Housing

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Modular Housing, Architecture, Modular construction, Adaptive Reuse, Social Inclusion

National University of Singapore, University of Arizona and Tsinghua University

tiers

Researches, Wereable Systems, Clothing, Blood Pressure, Nature Electronics, Consumer Culture

Decoding the Pint

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Nonalcoholic Beer, India, Bunta, Culture, Sobriety

Trash Of Fame (TOF)

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Artactivism, Sustainability, Brandsemiotics, Circulareconomy, Ghana, Waste, Clothes, Handbag

Pawmometer

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Pawmometer, Vibecoding, Petcare, Innovation, Empathy, Pets, Temperature

O Boticário and Milky Moo's Multisensory Brand Collaboration

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Brand Semiotics, Consumer Culture, Experiential Marketing, Luxury Branding, Digital Strategy, Milky Moo, Sweet Flavour

Claude Design

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Claude Design, Generative Ai, Design Prototyping, Brand Semiotics, Digital Transformation

Air New Zealand

tiers

Skynest, Air New Zealand, Servicescape Design, Accessible Luxury, Consumer Experience, Passengers, Business, First Class, Airplanes