Google Gemini & Ticketmaster
tiers
Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience
Mastercard and Swarovski: VR Home Decor App
tiers
Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation
Santander & Octopus Energy
tiers
Brand Semiotics, Consumer Culture, Ethical Consumption, Strategic Partnerships, Choice Architecture, Social Identity
BTS as Onboarding Ritual
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Fandom
Uber Wedding Car Service
tiers
Luxury Consumption, Brand Semiotics, Social Identity, Consumer Culture, Ritual, Case Study
SUMMITS: Meals Based on Data
tiers
Self-Tracking, Symbolic Consumption, Brand Semiotics, Datafication, Social Identity, Digital Anthropology
Commonwealth of Pennsylvania
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Datafication, Public Trust, Government, Public Sector
Coca-Cola's NFC Mini CD at Rock in Rio
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption
Aditya Birla Health Insurance
tiers
Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics
Meta Brings Threads to VR
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption
Evolv: The Peptide Turn
tiers
Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature
Starbucks: Make Coffee Your Canvas
tiers
Symbolic Consumption, Vernacular Creativity, Brand Semiotics, Social Identity, Digital Anthropology, Art Infusion