Case Studies Fashion and Apparel Personal Aesthetics Business To Business Retail and Shopping GlassesUSA x BonBonWhims: Y2K Eyewear with Interchangeable Charms tiers Brand Semiotics, Nostalgia Marketing, Extended Self, Co-Creation, Consumer Culture, Case Study Adriana Chiñas
Case Studies Film & TV Entertainment Technology Sanxingdui Future Past: Why Audiences Hesitated to Pay for an AI-Generated Film tiers Authenticity, Algorithm Aversion, Brand Semiotics, Social Proof, Digital Anthropology, Case Study Adriana Chiñas
Case Studies Social Awareness Travel and Outdoors Airbnb & CDEMA: Supporting Communities in the Hurricane Season tiers Platform Governance, Social Identity, Brand Semiotics, Digital Anthropology, Data Humanitarianism, Case Study Adriana Chiñas
Case Studies Fashion and Apparel Art & Culture Rembrandt House Museum: Tattoo Artists Recreate Rembrandt’s Drawings tiers Brand Semiotics, Consumer Essentialism, Material Culture, Ritual, Art Infusion, Case Study Adriana Chiñas
Case Studies Technology Film & TV Entertainment Genie 4: Playable Virtual Worlds tiers World Models, Brand Semiotics, Digital Anthropology, Philosophy Of Technology, Algorithmic Classification, Case Study, Users Adriana Chiñas
Case Studies Personal Aesthetics Luxury UNUM: A Perfume That Bottles Trauma tiers Brand Semiotics, Consumer Culture, Essentialism, Luxury Strategy, Symbolic Consumption, Case Study, Concept, Fragnances Adriana Chiñas
Case Studies Travel and Outdoors Seoul City Tour Bus: A Zombie Bus Tour tiers Popular Culture, Brand Semiotics, Ritual, Digital Anthropology, Social Identity, Case Study, Tours Adriana Chiñas
Case Studies Mobility and Transport Ecology and Sustainability Business To Business Hull City Council: Rewards For Walking tiers Gamification, Social Identity, Brand Semiotics, Datafication, Digital Anthropology, Case Study, UK Adriana Chiñas
Case Studies Technology Health & Wellbeing OKA: A Robot for Solo Living tiers Brand Semiotics, Anthropomorphism, Digital Anthropology, Consumer Ritual, Datafication, Case Study, Robots, Domestic AI Adriana Chiñas
Case Studies Technology Learning and Teaching Claude Duet: Claude Messages You First tiers Agentic AI, Philosophy Of Technology, Brand Semiotics, Digital Anthropology, Datafication, Case Study, Anthropic, App Adriana Chiñas
Case Studies Film & TV Entertainment Technology Netflix: Reshaping the App for Foldable Phones tiers Mobile Experience, Brand Semiotics, Digital Anthropology, Algorithmic Curation, Embodied Interaction, Case Study Adriana Chiñas
Case Studies Food & Beverage Personal Aesthetics McDonald's: Spooky Sauces tiers Brand Semiotics, Ritual, Digital Anthropology, Symbolic Consumption, Platform Visibility, Case Study Adriana Chiñas