Case Studies Real Estate & Construction Ecology and Sustainability Adaptive Roof Coatings and the Cultural Work of Passive Sustainability tiers Consumer Culture, Brand Semiotics, Technological Mediation, Sustainability, Persuasion, Social Identity Adriana Chiñas
Case Studies Food & Beverage Business To Business KFC and the Chicken Wine Pairing tiers Brand Semiotics, Symbolic Consumption, Social Identity, Consumer Culture, Ritual, Cultural Branding Adriana Chiñas
Case Studies Fashion and Apparel Technology Personal Aesthetics Tamagotchi Rings and the Wearable Intimacy of Digital Care tiers Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology Adriana Chiñas
Case Studies Social Media Business To Business Retail and Shopping YouTube, Amazon, and the Architecture of Trusted Recommendation tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Exchange Adriana Chiñas
Case Studies Film & TV Entertainment Health & Wellbeing Business To Business Technology Fitbit: Snorlax at the Bedside tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption Adriana Chiñas
Case Studies Personal Aesthetics Film & TV Entertainment Business To Business Harry Potter & Swiss Beauty: Fandom, Nostalgia, and Symbolic Consumption in a Licensed Beauty Collection tiers Symbolic Consumption, Social Identity, Brand Semiotics, Cultural Myth, Fandom, Nostalgia Adriana Chiñas
Case Studies Mobility and Transport Technology Travel and Outdoors Aomori and the Cultural Reinvention of Japanese Wellness Travel tiers Consumer Culture, Brand Semiotics, Symbolic Consumption, Cultural Capital, Market Entry, Ritual Adriana Chiñas
Case Studies Learning and Teaching Social Awareness TBWA\Singapore: Exam With Playful Mental Breaks tiers Brand Semiotics, Social Identity, Consumer Culture, Cultural Codes, Persuasion, Case Study, Government Adriana Chiñas
Case Studies Food & Beverage Business To Business Technology Robotic Coffee Shop tiers Brand Semiotics, Consumer Culture, Digital Anthropology, Servicescape Design, Platform Logic, Symbolic Consumption Adriana Chiñas
Case Studies Fashion and Apparel Luxury Ming: Luxury Watch tiers Symbolic Consumption, Brand Semiotics, Social Identity, Scarcity, Connoisseurship, Consumer Culture Adriana Chiñas
Case Studies Banking & Financial Services Technology Kakao Pay Rewires the Debit Card tiers Brand Semiotics, Platform Affordances, Consumer Behavior, Switching Behavior, Digital Anthropology, Financial Services Adriana Chiñas
Case Studies Health & Wellbeing Film & TV Entertainment Team Marathon: Running Festival Atmosphere tiers Symbolic Consumption, Brand Community, Social Identity, Servicescape, Ritual, Consumer Culture Adriana Chiñas