Case Studies Health & Wellbeing Food & Beverage Technology Drive Thru Index: A Map That Compares Fast-Food Prices tiers Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study Adriana Chiñas
Case Studies Technology Fashion and Apparel Health & Wellbeing PhotoTat: Tattoo Ink That Appears Under UV Light tiers Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study Adriana Chiñas
Case Studies Film & TV Entertainment Technology RecDek: Independent Filmmakers Set Their Own Streaming Prices tiers Independent Film, Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Case Study Adriana Chiñas
Case Studies Art & Culture Technology Trettitre: Wall-Mounted Players Put Analog Music on Display tiers Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Digital Anthropology, Case Study Adriana Chiñas
Case Studies Retail and Shopping Business To Business Personal Aesthetics Food & Beverage Elvive x Dunkin’: A Beauty Bundle With an Ube Collagen Drink tiers Consumer Culture, Brand Semiotics, Symbolic Consumption, Strategic Partnerships, Digital Anthropology, Social Identity Adriana Chiñas
Case Studies Food & Beverage Retail and Shopping Fashion and Apparel Denny’s: Pancake-Inspired Sneakers Return for a Second Drop tiers Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community Adriana Chiñas
Case Studies Learning and Teaching Technology Microsoft Teams: Real-Time Deepfake Detection for Video Calls tiers Brand Semiotics, Social Identity, Platform Logics, Digital Anthropology, Classification, Consumer Trust Adriana Chiñas
Case Studies Mobility and Transport Technology Indimate BSR: A $399 Blind Spot Radar for Motorcycles tiers Product Design, Technology Mediation, Symbolic Consumption, Social Identity, Consumer Culture, Case Study Adriana Chiñas
Case Studies Fashion and Apparel Food & Beverage Business To Business Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week tiers Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics Adriana Chiñas
Case Studies Banking & Financial Services Technology Sendai Bank: A Baby’s Weight Determines Their First Bank Bonus tiers Brand Semiotics, Consumer Culture, Ritual, Social Identity, Default Effects, Retail Banking Adriana Chiñas
Case Studies Social Awareness Film & TV Entertainment Kirkens Korshær: Gamers Can Donate Skins to Charity tiers Symbolic Consumption, Digital Possessions, Brand Semiotics, Social Identity, Gaming Culture, Prosocial Behavior Adriana Chiñas
Case Studies Real Estate & Construction Ecology and Sustainability Dandelion Energy: Geothermal Heating Comes Standard in 100 Homes tiers Choice Architecture, Social Norms, Reference Groups, Brand Semiotics, Consumer Culture, Strategic Partnerships Adriana Chiñas