Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Lyft

tiers

Lyft Teen, Platform Economy, Brand Trust, Consumer Behavior, Digital Safety

A-dry

Alexis Mabille

tiers

Haute Couture, Artificial Intelligence, Luxury Brand Strategy, Consumer Culture, Digital Transformation

Redfin & ChatGPT

tiers

Conversational Ai, Platform Strategy, Consumer Behavior, Digital Culture, Brand Semiotics

Rimas Sports, iHeartMedia

tiers

Brand Extension, Cultural Branding, Podcast Strategy, Latino Market, Tribal Marketing

Kraft Mac & Cheese

tiers

Kraft Mac & Cheese, Super Bowl Advertising, Satirical Branding, Hypertext Marketing, Consumer Culture

Kalshi

tiers

Kalshi, Prediction Markets, Consumer Culture, Brand Semiotics, Regulatory Strategy

Somos Martina

tiers

Menstrual Equity, Brand Activism, Sustainable Consumption, Institutional Innovation, Consumer Culture

The LEGO Group, TED

tiers

Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy

UBEES

tiers

Ubees, Regenerative Pollination, Datafication, Brand Strategy, Agritech

Netflix, Anua

tiers

K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy

Grab

tiers

Case Study, Grab, Ai Ambassador Program, Consumer Culture, Digital Transformation, Brand Storytelling