Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Hyperreal: Talking with Ozzy Osbourne

tiers

Artificial Intelligence, Avatar, Celebrity, Posthumous, Fandom, Holograms, Afterlife

Japan Starbucks Chunky Strawberry Milk

tiers

Starbucks, Japan, Semiotics, Lifestyle, Collaboration, Branding

Adobe AI workspaces

tiers

Adobe, Acrobat, Artificial Intelligence, Collaboration, Documents, Workspaces

Gap's Loyalty Program

tiers

Gap, Loyalty, Fashiontainment, Consumer Tribes, Experiential Retail, Brand Semiotics

Wizz Air Wifi

tiers

Wizz Air, Immfly, Gateretail, Digital Cabin, Heterotopia, Ancillary Revenue

eBay Luxury Watch Market

tiers

Authentication, Luxury, Watches, Provenance, Marketplace, eBay

SPAN: Houses as AI Data Centers

tiers

Datafication, Infrastructure, AI, Consumer Culture, Edge Computing, Data Centers, XFRA Division

Whoop Fitness Tracker

tiers

Wearables, Datafication, Brand strategy, Health tech, Surveillance Capitalism, US, AI

World Cup BuzzBallz

tiers

Buzzballz, Worldcup, Semiotics, Fandom, Limited edition, Beverages, Alcohol

Toss: The Face As Wallet

tiers

South Korea, Payments, Biometrics, FacePay, Devices, Commerce

Dior Cake Pop-up

tiers

Dior, Pop-Up, China, Luxury, Semiotics, Heritage