Case Studies Health & Wellbeing Personal Aesthetics Avon and the Meno Skin tiers Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, 3D Skin Adriana Chiñas
Case Studies Learning and Teaching Technology Where Trades Go tiers Social Identity, Symbolic Consumption, Brand Semiotics, Mediation, Reference Groups, Employees, Recruitment, Jobs, Platforms Adriana Chiñas
Case Studies Retail and Shopping Technology Business To Business Wix: Prompting Presence tiers Brand Semiotics, Consumer Co-creation, Social Identity, Digital Anthropology, Mediation, Psychological Ownership, SEO, Web Adriana Chiñas
Case Studies Social Media Business To Business Sports and Games Ecology and Sustainability PlanetPlay: Play as Prosocial Ritual tiers Symbolic Consumption, Brand Semiotics, Social Identity, Consumer Responsibilization, Strategic Partnerships, Games Collection, Gamers Adriana Chiñas
Case Studies Mobility and Transport Travel and Outdoors Business To Business Booking a Boat by Uber tiers Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Economy, Market Entry Adriana Chiñas
Case Studies Health & Wellbeing Ecology and Sustainability LIMERIME: The Invisible Dependency tiers Sustainable Consumption, Material Culture, Responsible Consumer, Brand Semiotics, Feminine Hygiene, Consumer Behavior Adriana Chiñas
Case Studies Food & Beverage Film & TV Entertainment Cool Roast Curves: Nostalgia in a Box tiers Nostalgia, Semiotics, Packaging, Brand Positioning, Consumer Culture, Coffee, Retro, VHS Adriana Chiñas
Case Studies Banking & Financial Services Technology Wallet V: Algorithmic Authority and the Theater of Verification tiers Artificial Intelligence, Benchmarking, Decentralized Finance, Consumer Trust, Brand Semiotics, Web3, Wallet, Devices Adriana Chiñas
Case Studies Fashion and Apparel Technology Galaxy Corporation: Physical AI Fashion Show tiers Robotics, Fashion, Branding, Aesthetics, Consumerculture, Innovation Adriana Chiñas
Case Studies Film & TV Entertainment Sports and Games Business To Business Joe Jonas & Hay Day: Country Music Festival paid Celebrity, Coziness, Cocreation, Gamification, Community, Authenticity, Collaboration, Music Adriana Chiñas
Case Studies Technology Learning and Teaching Feeling the Data tiers Digital Anthropology, Embodiment, Wearable Technology, Data Physicalisation, Consumer Culture Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing The Sensory Turn in Everyday Cleansing tiers Personal Care, Sensory Innovation, Brand Positioning, Consumer Culture, Aestheticization Adriana Chiñas