Coach: The Handbag as Narrative Object
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding
Halfpast: YouTube into an MPC
tiers
Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups
eDreams ODIGEO: Visa AI Agents
tiers
Consumer Culture, Digital Anthropology, Datafication, Delegation, Brand Semiotics, Case Study, Travel Suscription
Givaudan: Scent as a Time-Released Sign
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Sensory Marketing, Philosophy Of Technology, Case Study
Lidl Free Groceries At Tomorrowland
tiers
Brand Semiotics, Symbolic Exchange, Social Identity, Consumer Culture, Ritual, Digital Anthropology, Festivals, Tomorrowland, Groceries
CrossFit: The body is data
tiers
Symbolic Consumption, Datafication, Brand Community, Digital Anthropology, Self-Tracking, Reference Groups
YTL Hotels: Enriched Escapes
tiers
Luxury Consumption, Brand Semiotics, Cultural Capital, Symbolic Consumption, Digital Anthropology, Experience Economy, Malaysia
Commodore: A Phone that Blocks the Web
tiers
Brand Semiotics, Nostalgic Consumption, Symbolic Consumption, Platform Logic, Social Identity, Consumer Culture, Phones, Flip Phone
We Are Social in Minecraft
tiers
Brand Semiotics, Digital Anthropology, Collective Identity, Symbolic Consumption, Persuasion, Minecraft, Animal Testing, France, Memorial, Animal Research
Bandit: The Sweat That Vanishes
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Material Culture, Consumer Culture, Runners, Clothing, Run Culture, Sweating
The Skin Patch Doctor
tiers
Brand Semiotics, Consumer Culture, Algorithm Aversion, Digital Anthropology, Embodiment, Innovation Strategy
The Clay Pig of Ráquira
tiers
Brand Semiotics, Consumer Culture, Collective Identity, Symbolic Exchange, Material Culture, Digital Anthropology, Theme Park, Colombia