Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

NoctIQ: Anti-Snore Pillow

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Symbolic Consumption, Brand Semiotics, Social Identity, Consumer AI Experience, Datafication, Sleep Wellness

OpenAI Voice Controls

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Digital Anthropology, Mediation, Social Identity, Algorithmic Trust, Human-Machine Interaction, Consumer Behavior

Vivienne Westwood House Beijing

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Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry

Verb: Selling Personal Data

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Data Ownership, Surveillance Capitalism, Brand Semiotics, Consumer Culture, Digital Anthropology, Platform Logics

CarPlay at the Helm

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Symbolic Consumption, Brand Semiotics, Technological Mediation, Social Identity, Platform Logics, Digital Anthropology

CipherX: Painless by Design

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Symbolic Consumption, Brand Semiotics, Ritual, Social Identity, Consumer Culture, Philosophy Of Technology

DidTheyGhostYou.com

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Employer Brand, Reputational Economy, Social Identity, Digital Anthropology, Classification, Symbolic Exchange

Tourists at Shibuya Crossing

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Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Tourist Ritual, Platform Visibility, Tokyo

KFC & Oreo

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Brand Semiotics, Category Codes, Symbolic Consumption, Social Identity, Co-Branding, Consumer Culture

ArcBlue: Full Frame Astrophotography

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Brand Semiotics, Consumer Culture, Mediation, Reference Groups, Identity Project, Product Innovation

DSM-Firmenich: The Skin as Datafied Terrain

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Brand Semiotics, Datafication, Symbolic Consumption, Self-Congruence, Consumer Culture, Case Study, Skin