Burger King: What Happens When Nuggets Get a Fashion Drop?
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Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing
Chanel: The Café Inside a Fragrance
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Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Social Identity, Luxury Branding
Starbucks Vietnam: Designing Service Around Sign Language
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Social Identity, Brand Semiotics, Deaf Culture, Symbolic Consumption, Inclusion, Digital Anthropology
Hamad International Airport: Twenty Minutes to Recover Between Flights
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Consumer Culture, Brand Semiotics, Servicescape Design, Digital Anthropology, Consumption Journey, Symbolic Consumption
Flowtica Verso: The AI Recorder For Your Meetings
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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Material Culture, Case Study
Xiaomi: The Stove That Knows You Left the Kitchen
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Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy
GymNation: Can Sleeping Count as a Workout?
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Brand Semiotics, Consumer Culture, Ritual, Social Identity, Digital Anthropology, Self-Care
Microsoft Copilot: The AI Assistant Riding With You
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Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity
McDonald’s: See the Beef for Yourself
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Brand Semiotics, Consumer Culture, Symbolic Consumption, Transparency, Ritual, Persuasion
Diorama: A DJ Booth Designed to Disappear
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Brand Semiotics, Consumer Culture, Digital Anthropology, Material Culture, Ritual, Social Identity
Kolmar Korea: Adding Heat Relief to SPF
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Sun Care, Brand Semiotics, Symbolic Consumption, Consumer Identity, Sensory Design, Case Study
BurnLab: Making the Gym Camera-Ready
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Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption