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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Indimate BSR: A $399 Blind Spot Radar for Motorcycles
Case Studies Mobility and Transport Technology

Indimate BSR: A $399 Blind Spot Radar for Motorcycles

tiers
Product Design, Technology Mediation, Symbolic Consumption, Social Identity, Consumer Culture, Case Study
Adriana Chiñas Adriana Chiñas
Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week
Case Studies Fashion and Apparel Food & Beverage Business To Business

Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week

tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics
Adriana Chiñas Adriana Chiñas
Sendai Bank: A Baby’s Weight Determines Their First Bank Bonus
Case Studies Banking & Financial Services Technology

Sendai Bank: A Baby’s Weight Determines Their First Bank Bonus

tiers
Brand Semiotics, Consumer Culture, Ritual, Social Identity, Default Effects, Retail Banking
Adriana Chiñas Adriana Chiñas
Kirkens Korshær: Gamers Can Donate Skins to Charity
Case Studies Social Awareness Film & TV Entertainment

Kirkens Korshær: Gamers Can Donate Skins to Charity

tiers
Symbolic Consumption, Digital Possessions, Brand Semiotics, Social Identity, Gaming Culture, Prosocial Behavior
Adriana Chiñas Adriana Chiñas
Dandelion Energy: Geothermal Heating Comes Standard in 100 Homes
Case Studies Real Estate & Construction Ecology and Sustainability

Dandelion Energy: Geothermal Heating Comes Standard in 100 Homes

tiers
Choice Architecture, Social Norms, Reference Groups, Brand Semiotics, Consumer Culture, Strategic Partnerships
Adriana Chiñas Adriana Chiñas
Snapkin: A Photo Turns Meals Into Calorie Data
Case Studies Health & Wellbeing Food & Beverage Technology

Snapkin: A Photo Turns Meals Into Calorie Data

tiers
Self-Tracking, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Mediation, App
Adriana Chiñas Adriana Chiñas
lang AI Gives Restaurant Phone Calls a Memory
Case Studies Food & Beverage Technology

lang AI Gives Restaurant Phone Calls a Memory

tiers
Voice AI, Hospitality, Restaurants, Conversational Agents, Personalization, Emotional Intelligence, Customer Experience, Automation
Adriana Chiñas Adriana Chiñas
American Express Turns Card Membership Into Fan Access
Case Studies Banking & Financial Services Art & Culture Business To Business

American Express Turns Card Membership Into Fan Access

tiers
Fandom, Membership, Cultural Access, Brand Partnerships, Social Identity, Scarcity, Experiential Marketing, Belonging
Adriana Chiñas Adriana Chiñas
TikTok Turns the Feed into a Conversation: AI Agents and the New Grammar of Buying
Case Studies Retail and Shopping Social Media Technology

TikTok Turns the Feed into a Conversation: AI Agents and the New Grammar of Buying

tiers
Social Commerce, Conversational Commerce, TikTok Shop, Shopping Assistant, Buy Direct, Algorithmic Consumption, Personalization, Consumer Behavior
Adriana Chiñas Adriana Chiñas
McDonald’s Fryceratops: Turning a Fan Trend Into a Brand Ritual
Case Studies Food & Beverage

McDonald’s Fryceratops: Turning a Fan Trend Into a Brand Ritual

tiers
Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, User Participation, Meaning-Making
Adriana Chiñas Adriana Chiñas
TCL CrystalClip: Swarovski Crystals Meet Open-Ear Audio
Case Studies Personal Aesthetics Luxury Technology

TCL CrystalClip: Swarovski Crystals Meet Open-Ear Audio

tiers
Symbolic Consumption, Brand Semiotics, Luxury Codes, Social Identity, Consumer Culture, Case Study, Earpods
Adriana Chiñas Adriana Chiñas
Benjamin: Physical Controls for Learning Music on Video
Case Studies Technology Learning and Teaching Social Media

Benjamin: Physical Controls for Learning Music on Video

tiers
Affordances, Consumer Culture, Market Shaping, Brand Semiotics, Philosophy Of Technology, Digital Anthropology, Musicians, Learning
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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