Case Studies

Froggy's World: How a Weather Mascot Turns Utility Into Belonging

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Consumer Needs, Platform Affordances, Brand Ritual

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Symbolic Consumption, Brand Semiotics, Product Design, Social Identity, Distinction, Digital Anthropology

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Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity

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Consumer Culture, Brand Semiotics, Technological Mediation, Sustainability, Persuasion, Social Identity

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Brand Semiotics, Symbolic Consumption, Social Identity, Consumer Culture, Ritual, Cultural Branding

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Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Exchange

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption

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Symbolic Consumption, Social Identity, Brand Semiotics, Cultural Myth, Fandom, Nostalgia

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Cultural Capital, Market Entry, Ritual

$TBWA\Singapore: Exam With Playful Mental Breaks$

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Brand Semiotics, Social Identity, Consumer Culture, Cultural Codes, Persuasion, Case Study, Government

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Brand Semiotics, Consumer Culture, Digital Anthropology, Servicescape Design, Platform Logic, Symbolic Consumption