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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Google Maps & Dua Lipa
Case Studies Food & Beverage Social Media Travel and Outdoors

Google Maps & Dua Lipa

tiers
Cultural Intermediation, Tastemaking, Platformization, Brand Semiotics, Participatory Culture
Adriana Chiñas Adriana Chiñas
Reserva Mini: Interactive Clothes
Case Studies Fashion and Apparel Technology

Reserva Mini: Interactive Clothes

tiers
Childhood, Play, Semiotics, Innovation, Branding
Adriana Chiñas Adriana Chiñas
Noblex: Rejection as Reward
Case Studies Social Awareness Technology

Noblex: Rejection as Reward

tiers
Compensatory, Solidarity, Community, Authenticity, Fandom, Case Study
Adriana Chiñas Adriana Chiñas
Debut: When Algorithms Meet the Amazon
Case Studies Personal Aesthetics Technology

Debut: When Algorithms Meet the Amazon

tiers
Artificial Intelligence, Biotechnology, Brand Semiotics, Consumer Culture, Authenticity, Longevity
Adriana Chiñas Adriana Chiñas
MegPrime and the Financialization of Rent
Case Studies Banking & Financial Services Real Estate & Construction

MegPrime and the Financialization of Rent

tiers
Digital Currency, Real Estate, Loyalty Programs, Blockchain, Consumer Culture
Adriana Chiñas Adriana Chiñas
Bottega Veneta: Mycelium Intrecciato
Case Studies Fashion and Apparel Luxury Ecology and Sustainability

Bottega Veneta: Mycelium Intrecciato

tiers
Luxury, Sustainability, Biomaterials, Semiotics, Branding
Adriana Chiñas Adriana Chiñas
Pophie: Hybrid Play
Case Studies Technology Learning and Teaching

Pophie: Hybrid Play

tiers
Ducational Toys, Hybrid Play, Digital Childhood, Consumer Culture, Brand Strategy
Adriana Chiñas Adriana Chiñas
Mary Kay's Global Social Squad
Case Studies Social Media Personal Aesthetics

Mary Kay's Global Social Squad

tiers
Mary Kay, Influence, Tribes, Semiotics, Empowerment
Adriana Chiñas Adriana Chiñas
OREO & BTS Cookies
Case Studies Food & Beverage Film & TV Entertainment Business To Business Art & Culture

OREO & BTS Cookies

tiers
Oreo, Bts, Fandom, Semiotics, Globalization, Korea
Adriana Chiñas Adriana Chiñas
Gentle Monster, Google and Samsung
Case Studies Technology Fashion and Apparel

Gentle Monster, Google and Samsung

members
Gentle Monster, Google, Samsung, Wearables, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Google: Real Estate Listings
Case Studies Real Estate & Construction Technology

Google: Real Estate Listings

tiers
Google, Housecanary, Real Estate, Platformization, Disintermediation
Adriana Chiñas Adriana Chiñas
The Pokémon Airport
Case Studies Travel and Outdoors Business To Business

The Pokémon Airport

tiers
Pokemon, Airport, Branding, Servicescape, Heterotopia, Japan
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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