The Hyundai Seoul: Same-Day Luggage Delivery for International Shoppers
tiers
Consumer Culture, Philosophy Of Technology, Brand Semiotics, Social Identity, Digital Anthropology, Case Study
Rokid & Tencent Mobility: Hailing a Car Through Smart Glasses
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Philosophy Of Technology, Technological Mediation, Datafication, Delegation, Digital Anthropology, Case Study, Services
Disney+ & McDonald's Brazil: Entertainment Into Its Loyalty Rewards
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Loyalty Programs, Brand Semiotics, Meaning Transfer, Gift Exchange, Digital Anthropology, Case Study, Cobranding
Zillow & Claude: Expanding AI-Powered Home Search Across Assistants
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Digital Anthropology, Brand Semiotics, Technological Mediation, Algorithmic Visibility, Extended Self, Case Study
Everyone Active: A Fitness Studio That Changes With Every Class
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Brand Semiotics, Servicescape Design, Social Identity, Philosophy Of Technology, Consumer Culture, Case Study
Sprout: The Second Life of the iPod
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Prosumption, Brand Semiotics, Nostalgia, Platform Affordances, Extended Self, Case Study
Tesco: Creator Testimony at the Moment of Choice
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Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof
PUMA: Fictional Football Club Jersey
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Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
Apple: First Immersive Horror Film
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Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study
Groupe GM: Turning the Hotel Room into a Personalized Olfactory Ritual
members
Sensory Marketing, Brand Semiotics, Ritual, Consumer Culture, Personalisation, Case Study
Airbnb: Weather Protection Pays Guests When It Rains
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Parametric Insurance, Datafication, Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology
RecDek: Filmmakers Set Their Own Prices on The Drive-In
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Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Market Shaping, Independent Film