Case Studies

Perplexity: Café Curious Puts AI Search Inside a Neighborhood Coffee Experience

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Brand Semiotics, Consumer Culture, Digital Anthropology, Social Identity, Affordances, Market Entry

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Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology

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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Servicescape, Gen Z

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Consumer Culture, Brand Semiotics, Digital Anthropology, Datafication, Extended Self, Product Innovation, Scans

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Philosophy Of Technology, Music, Hallucination

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Symbolic Consumption, Brand Semiotics, Datafication, Digital Anthropology, Social Identity, Product Design, Oral Care

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Mediation, Social Identity, Consumer Culture

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Brand Community, Consumer Culture, Ritual Consumption, Social Identity, Brand Semiotics, Experiential Marketing

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Consumer Co-Creation, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Product Design, Coding, 4G Mobile

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Brand Semiotics, Symbolic Consumption, Co-Creation, Datafication, Consumer Identity, Digital Anthropology, Beer

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Affordances, Social Identity, Consumer Culture

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Consumer Culture, Brand Semiotics, Digital Anthropology, Algorithm Aversion, Choice Architecture, Customer Experience, Travel Planner, Amusement Park