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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Capital One's Travel App
Case Studies Banking & Financial Services Travel and Outdoors

Capital One's Travel App

tiers
Capital One, Travel App, Brand Semiotics, Platform Economy, Consumer Experience, Online Booking
Eureka Eureka
胸针很忙 (Taobao): Peeled banana charms
Case Studies Fashion and Apparel

胸针很忙 (Taobao): Peeled banana charms

tiers
Kidult Aesthetics, Symbolic Consumption, Chinese Gen Z, Brand Semiotics, Digital Culture
Eureka Eureka
SenseTime's Ambient Intelligence Pivot
Case Studies Technology Mobility and Transport

SenseTime's Ambient Intelligence Pivot

tiers
Sensetime, Care U, Ambient Computing, Consumer Ai, Digital Transformation
Eureka Eureka
Fenty Beauty's Rose Amber
Case Studies Personal Aesthetics Technology

Fenty Beauty's Rose Amber

tiers
Conversational Commerce, Ai Personalization, Brand Semiotics, Digital Transformation, Consumer Culture, Makeup
Eureka Eureka
Microsoft's Researcher Agent
Case Studies Learning and Teaching Technology

Microsoft's Researcher Agent

tiers
Multi-Model Ai, Knowledge Work, Microsoft Copilot, Generative Ai, Digital Transformation
Eureka Eureka
Jetlag Noodles
Case Studies Travel and Outdoors Food & Beverage

Jetlag Noodles

tiers
Functional Branding, Travel Culture, Consumer Wellness, Brand Semiotics, Product Innovation
Eureka Eureka
DrinkMates and the Platform Promise of Spontaneous Sociality
Case Studies Social Media

DrinkMates and the Platform Promise of Spontaneous Sociality

tiers
Case Study, Platform Strategy, Consumer Culture, Digital Sociality, Geospatial Technology, African Innovation
Eureka Eureka
Translating Science into Action
Case Studies Ecology and Sustainability Social Awareness

Translating Science into Action

tiers
Citizen Science, Descriptive Norms, Environmental Communication, Ocean Conservancy, Brand Semiotics, Case Study
Eureka Eureka
From Kitchen Grease to Jet Fuel
Case Studies Mobility and Transport Ecology and Sustainability

From Kitchen Grease to Jet Fuel

tiers
Circular Economy, Consumer Engagement, Brand Strategy, Sustainable Aviation Fuel, Case Study, Value Creation
Eureka Eureka
Selfridges' 40 Duke: Where Retail Becomes Ritual
Case Studies Luxury Retail and Shopping

Selfridges' 40 Duke: Where Retail Becomes Ritual

tiers
Luxury Retail, Servicescape Design, Consumer Tribes, Experiential Marketing, Brand Semiotics
Eureka Eureka
When Pet Care Meets Algorithmic Intelligence
Case Studies Technology Family & Relationships

When Pet Care Meets Algorithmic Intelligence

tiers
Datafication, Pet Technology, Consumer Culture, Algorithmic Surveillance, Case Study, Brand Strategy
Eureka Eureka
AI as the Always-On Trainer
Case Studies Health & Wellbeing Technology

AI as the Always-On Trainer

tiers
Case Study, Ai Coaching, Member Retention, Fitness Industry, Digital Personalization, Consumer Engagement
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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