Case Studies

ReadSG: A Government Program That Pays People to Read

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Behavioral Nudge, Attention Economy, Rewards, Reading, Government

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Brand Semiotics, Digital Anthropology, Social Identity, Philosophy Of Technology, Inclusive Design, University Projects

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Cultural Myth, Platform Logic, Retinol

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Symbolic Consumption, Choice Architecture, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Banking

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Brand Semiotics, Consumer Culture, Symbolic Consumption, Fandom, Philosophy Of Technology, Social Identity, Driving

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Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Ritual, Persuasion, Google

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Visibility, Symbolic Exchange, Artists, Musician, Studio

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Self-Tracking, Social Identity, Symbolic Consumption, Brand Semiotics, Wearable Technology, Consumer Culture, Olympians, Pools, Swimmers

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Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Social Identity, Experiential Marketing, Activation, Cake

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Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Datafication, Case Study, Missing People, Colombia

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Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture

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Brand Semiotics, Anthropomorphism, Consumer Culture, Digital Anthropology, Delegation, Symbolic Consumption, Robots