Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Seiko's Masterpiece and Shohei Ohtani

tiers

Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Myth, Reference Groups, Consumer Culture

Sony Pictures: The Neighborhood as Stage

tiers

Brand Semiotics, Symbolic Consumption, Cultural Myth, Reference Groups, Digital Anthropology, Brand Community

Ant Financial: The Calorie Account

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Consumer Culture, Datafication, Algorithmic Advice, Social Identity, Technological Mediation, Case Study

2LumiDecoNail: Microchip Nails

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Brand Semiotics, Consumer Behavior, Wearable Technology, Digital Anthropology, Social Identity, Material Culture, Microchip Nails

Australian Council for Educational Research

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Brand Semiotics, Digital Anthropology, Social Identity, Consumer Culture, Classification, Case Study

Michaels & Google Cloud

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Symbolic Consumption, Brand Semiotics, Algorithmic Advice, Digital Anthropology, Anthropomorphism, Identity Projects

Seventy Thousand Pharmacies Accelerate Access to GLP-1 Therapies

members

North America

Recompose: The Greenest Goodbye

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Consumer Culture, Brand Semiotics, Social Identity, Symbolic Consumption, Sustainability, Market Entry

Flyfi and the Privacy Ethos

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Privacy, Platform Logics

Bremont's Supernova Hawking

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Brand Semiotics, Symbolic Consumption, Essentialism, Social Identity, Luxury Consumption, Case Study

KAIST: Reading in Space

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Extended Reality, Brand Semiotics, Digital Anthropology, Symbolic Consumption, Media Affordances, Case Study

Samsung's Passport-Shaped Foldable

tiers

Product Design, Brand Semiotics, Symbolic Consumption, Social Identity, Mediation, Consumer Culture