Case Studies

ZBiotics: A Genetically Engineered Probiotic for Drinking

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Philosophy Of Technology, Case Study

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Brand Semiotics, Symbolic Exchange, Reference Groups, Nostalgia, Digital Anthropology, Case Study,

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Reference Groups

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Uncanny Valley, Case Study, Milan

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Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Platform Logic, Servicescape

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Brand Semiotics, Symbolic Consumption, Social Identity, Costly Signaling, Digital Anthropology, Consumer Culture, Candidates, AI Slop

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Brand Semiotics, Consumer Culture, Digital Anthropology, Social Identity, Affordances, Market Entry

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Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology

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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Servicescape, Gen Z

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Consumer Culture, Brand Semiotics, Digital Anthropology, Datafication, Extended Self, Product Innovation, Scans

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Philosophy Of Technology, Music, Hallucination

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Symbolic Consumption, Brand Semiotics, Datafication, Digital Anthropology, Social Identity, Product Design, Oral Care