Case Studies Food & Beverage Art & Culture Business To Business HeyTea & Yayoi Kusama tiers Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital Eureka
Case Studies Art & Culture Technology LAVA MUSIC tiers Musical innovation, Touch interface, Portable instruments, Techno-animism, Democratized creativity, Digital performance Eureka
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability Airbnb & By Rotation tiers Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption Eureka
Case Studies Travel and Outdoors Art & Culture MM:Berlin Lab tiers Participatory design, Prosumer hospitality, Beta testing, Experiential co-creation, Sustainable luxury, Digital ethnography Eureka
Case Studies Travel and Outdoors Social Media Klook & TikTok tiers Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce Eureka
Case Studies Travel and Outdoors Technology Aescape tiers Algorithmic wellness, Embodied technology, Robotic massage, Personalized somatic experiences, Luxury hospitality innovation, AI-mediated touch Eureka
Case Studies Film & TV Entertainment Social Awareness Mind & Netflix tiers Experiential Retail, Transmedia Merchandising, Cause-Related Marketing, Fandom Materiality, Ephemeral Commerce, Parasocial Consumption Eureka
Case Studies Social Awareness Social Media GoFundMe & Meta tiers Platform Philanthropy, Digital Altruism, Networked Giving, Attention Economy, Algorithmic Charity, Social Media Fundraising Eureka
Case Studies Social Awareness Ecology and Sustainability Kogia tiers Digital Commons, Visual Advocacy, Conservation Media, Participatory Culture, Media Democratization, Environmental Communication Eureka
Case Studies Social Awareness Social Media Health & Wellbeing CoppaFeel! tiers Digital Health Communication, Algorithmic Intervention, Embodied Risk, Platform Affordances, Identity Performance, Health Literacy Eureka
Case Studies Social Awareness Social Media TikTok Change Makers tiers Digital Altruism, Platform Philanthropy, Creator Economy, Social Impact, Algorithmic Activism, Attention Redistribution Eureka
Case Studies Technology Health & Wellbeing Arc'teryx & Skip tiers WearableTechnology, Algorithmic Assistance, Posthuman Mobility, Adaptive Recreation, Augmented Embodiment, Technological Solutionism Eureka