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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
TOCA Social
Case Studies Sports and Games Food & Beverage

TOCA Social

tiers
Sports entertainment, social gaming, urban leisure, technological innovation, experiential venues, soccer culture
Eureka Eureka
Athlos
Case Studies Sports and Games Social Awareness

Athlos

tiers
Women's sports, athletic innovation, gender equity, sports entertainment, prize money, event format
Eureka Eureka
Alipay
Case Studies Banking & Financial Services Technology

Alipay

tiers
Fintech innovation, gamified savings, behavioral finance, digital storytelling, user engagement, financial education
Eureka Eureka
Hasbro
Case Studies Health & Wellbeing

Hasbro

tiers
Children's wellness, screen time management, toy marketing, mindfulness education, youth engagement, brand purpose
Eureka Eureka
Meow Wolf
Case Studies Art & Culture Film & TV Entertainment

Meow Wolf

tiers
Immersive art, music culture, experiential design, local heritage, interactive installations, cultural preservation
Eureka Eureka
Green Day
Case Studies Film & TV Entertainment Art & Culture

Green Day

tiers
Music nostalgia, format innovation, punk marketing, collector culture, audio technology, brand subversion
Eureka Eureka
Fondo Netflix
Case Studies Film & TV Entertainment Art & Culture

Fondo Netflix

tiers
Media diversity, film production, cultural representation, storytelling equity, indigenous voices, content creation
Eureka Eureka
Qantas
Case Studies Health & Wellbeing Travel and Outdoors Mobility and Transport

Qantas

tiers
Chronobiology, aviation design, circadian rhythm, travel wellness, lighting technology, passenger experience
Eureka Eureka
Meet Your Digital Self
Case Studies Health & Wellbeing Technology

Meet Your Digital Self

tiers
Digital communication, AI mediation, family dynamics, mental health technology, generational dialogue, avatar interaction
Eureka Eureka
LoveHoney
Case Studies Health & Wellbeing Learning and Teaching

LoveHoney

tiers
Sexual wellness, age inclusivity, intimate health, brand representation, mature sexuality, taboo breaking
Eureka Eureka
Peloton & Canada Pooch
Case Studies Health & Wellbeing Business To Business

Peloton & Canada Pooch

tiers
Pet fitness, digital wellness, lifestyle integration, pet products, fitness innovation, human-animal bonding
Eureka Eureka
New Balance
Case Studies Health & Wellbeing Business To Business Fashion and Apparel

New Balance

tiers
Community fitness, inclusive running, brand activism, athletic communities, running culture, sports inclusivity
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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