Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Kodak

tiers

Prosthetic Memory, Digital Reminiscence Therapy, Algorithmic Nostalgia, Memory Reconstruction, Therapeutic AI, Digital Mnemotechnologies

Eureka

Case Studies Fashion and Apparel Ecology and Sustainability Social Awareness

Oxfam & Vinted

tiers

Circular Fashion, Platform Charity Partnerships, Sustainable Luxury, Second-Hand Consumption, Digital Philanthropy, Fashion Activism

Eureka

Case Studies Food & Beverage Social Awareness

Ben & Jerry's & MoveOn

tiers

Corporate Activism, Political Consumerism, Brand Citizenship, Cultural Branding, Civic Engagement, Cause-Related Marketing

Eureka

Case Studies Mobility and Transport Family & Relationships Social Awareness

The Dad Shift

tiers

Parental leave activism, Gender equity, Masculinity performance, Family policy, Social semiotics, Public space intervention

Eureka

Case Studies Social Awareness Mobility and Transport

Localiza

tiers

Inclusive Mobility, Disability Studies, Knowledge Democratization, Brand Activism, Social Model of Disability, Consumer Empowerment

Eureka

Case Studies Ecology and Sustainability Food & Beverage Social Awareness

Chobani

tiers

Corporate Social Innovation, Food Security, Disaster Preparedness, Nutritional Equity, Shelf-Stable Technology, Brand Citizenship

Eureka

Case Studies Learning and Teaching Social Awareness Ecology and Sustainability

Goodwill

tiers

Green Workforce Development, Socioeconomic Inclusion, Clean Energy Training, Environmental Justice, Technical Upskilling, Sustainable Employment

Eureka

Case Studies Social Awareness Sports and Games Health & Wellbeing

Kopparberg & Melanoma Fund

tiers

Preventive Consumption, Ritual Health Behaviors, Brand Activism, Collective Welfare, Regulatory Focus, Symbolic Protection

Eureka

Case Studies Social Awareness Art & Culture

SNMVC

tiers

Heritage Institutionalization, Collective Memory, Spatial Politics, LGBTQ+ History, Cultural Legitimation, Identity Tourism

Eureka

Case Studies Ecology and Sustainability Social Awareness

Creatives for Climate

tiers

Greenwashing Prevention, Marketing Ethics, Environmental Communication, Creative Industry Responsibility, Semiotic Governance, Sustainability Discourse

Eureka