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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Duolingo Ads
Case Studies Learning and Teaching Social Media

Duolingo Ads

tiers
Duolingo, Gen Z, Character-led ads, Rewarded video, Brand semiotics
Eureka Eureka
Holiday Inn Express
Case Studies Travel and Outdoors Food & Beverage

Holiday Inn Express

tiers
Hospitality, Olfactory branding, Behavioral nudge, Servicescape, Holiday Inn Express
Eureka Eureka
Sandwell Leisure Trust
Case Studies Social Media Health & Wellbeing

Sandwell Leisure Trust

tiers
Burn Lab, Sandwell Leisure Trust, Stronger wellness, Prosumption, Digital culture
Eureka Eureka
ASOS
Case Studies Retail and Shopping Fashion and Apparel

ASOS

tiers
ASOS, Live Commerce, Video-Led, Consumer Culture, Platformisation, Case Study
Eureka Eureka
Embrapa
Case Studies Social Awareness Food & Beverage

Embrapa

tiers
Embrapa, Indigenous sovereignty, Food security, Territorial governance, Agroecology
Eureka Eureka
Chevrolet Vintage Project
Case Studies Mobility and Transport

Chevrolet Vintage Project

tiers
Authenticity, Provenance, Certification, Restomod, Cultural capital
Eureka Eureka
SecondSense
Case Studies Luxury Retail and Shopping

SecondSense

tiers
Luxury resale, Platform economy, Algorithmic pricing, Authenticity, Personalization
Eureka Eureka
Zillow & Esusu
Case Studies Real Estate & Construction Business To Business Retail and Shopping

Zillow & Esusu

tiers
Zillow, Esusu, Credit reporting, Renters, Homeownership
Eureka Eureka
Peloton Intelligence
Case Studies Health & Wellbeing Technology

Peloton Intelligence

tiers
Peloton, Artificial intelligence, Personalization, Platform, Wellness, Gadgets
Eureka Eureka
Chipotle Chip-or-Treat
Case Studies Food & Beverage Retail and Shopping

Chipotle Chip-or-Treat

tiers
Halloween, Loyalty, Gamification, Value perception, Fast-casual
Eureka Eureka
MoneyGram
Case Studies Banking & Financial Services Technology

MoneyGram

tiers
Usdc, Stellar, Crossmint, Moneygram, Colombia
Eureka Eureka
Stella McCartney Come Together Collection
Case Studies Fashion and Apparel Luxury

Stella McCartney Come Together Collection

tiers
Luxury, Sustainability, Semiotics, Material innovation, Stella Mccartney, Plant-Based
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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