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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
McDonald's & Minecraft
Case Studies Film & TV Entertainment Food & Beverage Business To Business

McDonald's & Minecraft

tiers
McDonald’s, Minecraft, Happy meal, Collectibles, Case study, Phygital
Eureka Eureka
Shezlong
Case Studies Technology Health & Wellbeing

Shezlong

tiers
Mental health, Digital therapy, Algorithmic matching, Privacy, Case study, MEA region
Eureka Eureka
AirImagination
Case Studies Fashion and Apparel Technology

AirImagination

tiers
Nike, Airimagination, Co-creation, Brand semiotics, Digital culture
Eureka Eureka
NASA & Netflix
Case Studies Film & TV Entertainment Business To Business

NASA & Netflix

tiers
Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics
Eureka Eureka
Apple AirPods
Case Studies Technology Learning and Teaching

Apple AirPods

tiers
Translation, Airpods, Consumer culture, Privacy, Service design, Language, Earbuds
Eureka Eureka
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Eureka Eureka
Fiverr Go
Case Studies Learning and Teaching Technology

Fiverr Go

tiers
Loyalty, Platform, Consumer behavior, Data strategy, Travel tech, AI
Eureka Eureka
HotelTonight & Airbnb
Case Studies Travel and Outdoors Business To Business

HotelTonight & Airbnb

tiers
Loyalty, Platform, Consumer behavior, Data strategy, Case study, Travel tech
Eureka Eureka
TuxedoSociety
Case Studies Luxury Social Media

TuxedoSociety

tiers
Status, Access, Prosumption, Exclusivity, Platformization
Eureka Eureka
Doubao
Case Studies Social Media Technology Learning and Teaching

Doubao

tiers
AI Coding, Repository Ingestion, Human-In-The-Loop, Platformization, Developer Workflow
Eureka Eureka
Amazon Parafarmacia & Beauty,
Case Studies Personal Aesthetics Retail and Shopping

Amazon Parafarmacia & Beauty,

tiers
Amazon parafarmacia & beauty, Servicescapes, Personalization, Data ethics, Consumer trust
Eureka Eureka
Roblox, Discord, OpenAI +
Case Studies Social Awareness Technology Business To Business

Roblox, Discord, OpenAI +

tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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