MM:Berlin Lab
tiers
Participatory design, Prosumer hospitality, Beta testing, Experiential co-creation, Sustainable luxury, Digital ethnography
Klook & TikTok
tiers
Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce
Aescape
tiers
Algorithmic wellness, Embodied technology, Robotic massage, Personalized somatic experiences, Luxury hospitality innovation, AI-mediated touch
Mind & Netflix
tiers
Experiential Retail, Transmedia Merchandising, Cause-Related Marketing, Fandom Materiality, Ephemeral Commerce, Parasocial Consumption
GoFundMe & Meta
tiers
Platform Philanthropy, Digital Altruism, Networked Giving, Attention Economy, Algorithmic Charity, Social Media Fundraising
Kogia
tiers
Digital Commons, Visual Advocacy, Conservation Media, Participatory Culture, Media Democratization, Environmental Communication
CoppaFeel!
tiers
Digital Health Communication, Algorithmic Intervention, Embodied Risk, Platform Affordances, Identity Performance, Health Literacy
TikTok Change Makers
tiers
Digital Altruism, Platform Philanthropy, Creator Economy, Social Impact, Algorithmic Activism, Attention Redistribution
Arc'teryx & Skip
tiers
WearableTechnology, Algorithmic Assistance, Posthuman Mobility, Adaptive Recreation, Augmented Embodiment, Technological Solutionism
Hivemind
tiers
Algorithmic Learning, Educational Personalization, Cognitive CCapitalism, Digital Pedagogy, Attention Economy, knowledge Platformization
Harrods & Vacheron Constantin
tiers
Luxury Retail Innovation, Multisensory Branding, Heritage Storytelling, Digital Materiality, Experiential Consumption, Immersive Technology
True Religion
tiers
Creator economy, Collaborative Marketing, Brand Communities, Influencer Ecosystems, Co-Creation, Cultural Intermediaries