Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Adriana Chiñas Adriana Chiñas
Comme il faut
Case Studies Fashion and Apparel Social Awareness

Comme il faut

tiers
Humanitarian advocacy, Brand semiotics, Conflict communication, Social media, Consumer culture
Adriana Chiñas Adriana Chiñas
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Adriana Chiñas Adriana Chiñas
PropNex
Case Studies Real Estate & Construction Fashion and Apparel

PropNex

tiers
Prop Nex, Streetwear, Internal branding, Identity work, Merchandising, Uniforms
Adriana Chiñas Adriana Chiñas
Yerba Madre & Basura
Case Studies Fashion and Apparel Food & Beverage Ecology and Sustainability Business To Business

Yerba Madre & Basura

tiers
Regenerative design, Circularity, Brand semiotics, Consumer culture, Activation
Adriana Chiñas Adriana Chiñas
鱼鲤鱼鲤 (fish carp fish carp)
Case Studies Social Media Fashion and Apparel

鱼鲤鱼鲤 (fish carp fish carp)

tiers
Xianyu, Fish Carp Fish Carp, Interest Economy, Semiotics, Community Design
Adriana Chiñas Adriana Chiñas
Find My Sketchers
Case Studies Mobility and Transport Technology Fashion and Apparel

Find My Sketchers

tiers
Safety, Privacy, Platform ecosystems, Design ethics, Consumer culture
Adriana Chiñas Adriana Chiñas
Hermès
Case Studies Luxury Fashion and Apparel Art & Culture Personal Aesthetics

Hermès

tiers
Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative
Adriana Chiñas Adriana Chiñas
Artiso
Case Studies Fashion and Apparel Technology

Artiso

tiers
AI In Fashion, Agentic Systems, Aesthetic Alignment, Workflow Integration, Consumer Culture Theory
Adriana Chiñas Adriana Chiñas
Utopia Beauty
Case Studies Fashion and Apparel Retail and Shopping

Utopia Beauty

tiers
Science-backed, Transparency, Biotechnology, Digital retail, Brand governance
Adriana Chiñas Adriana Chiñas
NOUN
Case Studies Fashion and Apparel Technology

NOUN

tiers
NOUN Connect, Beauty Manufacturing, Algorithmic Matching, Vendor Ontology, Data Governance
Adriana Chiñas Adriana Chiñas
Hibbett
Case Studies Retail and Shopping Fashion and Apparel Technology

Hibbett

tiers
Hibbett Kids, Personalization, Servicescape, Installment payments, Mobile app
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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