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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Sneaker Cam
Case Studies Fashion and Apparel Retail and Shopping Business To Business

Sneaker Cam

tiers
Sneakers, Livestream, E-commerce, Consumer tribes, Data-driven
Adriana Chiñas Adriana Chiñas
Paul Smith
Case Studies Luxury Fashion and Apparel Retail and Shopping

Paul Smith

tiers
Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior
Adriana Chiñas Adriana Chiñas
Renner
Case Studies Fashion and Apparel Retail and Shopping

Renner

tiers
Renner, Eletromidia, Virtual fitting room, Phygital, Brand positioning
Adriana Chiñas Adriana Chiñas
Lufthansa's Fashion Challenge
Case Studies Fashion and Apparel Mobility and Transport Travel and Outdoors Art & Culture

Lufthansa's Fashion Challenge

tiers
Lufthansa, Fashion Challenge, Cultural Capital, Prosumer, Semiotics
Adriana Chiñas Adriana Chiñas
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Adriana Chiñas Adriana Chiñas
Comme il faut
Case Studies Fashion and Apparel Social Awareness

Comme il faut

tiers
Humanitarian advocacy, Brand semiotics, Conflict communication, Social media, Consumer culture
Adriana Chiñas Adriana Chiñas
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Adriana Chiñas Adriana Chiñas
PropNex
Case Studies Real Estate & Construction Fashion and Apparel

PropNex

tiers
Prop Nex, Streetwear, Internal branding, Identity work, Merchandising, Uniforms
Adriana Chiñas Adriana Chiñas
Yerba Madre & Basura
Case Studies Fashion and Apparel Food & Beverage Ecology and Sustainability Business To Business

Yerba Madre & Basura

tiers
Regenerative design, Circularity, Brand semiotics, Consumer culture, Activation
Adriana Chiñas Adriana Chiñas
鱼鲤鱼鲤 (fish carp fish carp)
Case Studies Social Media Fashion and Apparel

鱼鲤鱼鲤 (fish carp fish carp)

tiers
Xianyu, Fish Carp Fish Carp, Interest Economy, Semiotics, Community Design
Adriana Chiñas Adriana Chiñas
Find My Sketchers
Case Studies Mobility and Transport Technology Fashion and Apparel

Find My Sketchers

tiers
Safety, Privacy, Platform ecosystems, Design ethics, Consumer culture
Adriana Chiñas Adriana Chiñas
Hermès
Case Studies Luxury Fashion and Apparel Art & Culture Personal Aesthetics

Hermès

tiers
Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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