Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

Depop

tiers

Vintage, Circularity, Curation, Marketplace, Brand heritage

Crocs & Ablo

tiers

Co-creation, Personalization, Intellectual property, Blockchain, Crocs, Case study

AirImagination

tiers

Nike, Airimagination, Co-creation, Brand semiotics, Digital culture

Northern Playground

tiers

Sustainability, Influencer culture, Brand semiotics, Consumer behavior, Digital culture, Case study

KissMe Ferme

tiers

Lipstick, Sensory, Servicescape, Haptic, Case study, Differentiation

H&M Digital Twins

tiers

Digital Twins, Fashion Models, AI Marketing, Worker Rights, Brand Authenticity, Synthetic Media

Laura Mercier & Apple Vision Pro

tiers

Luxury, Virtual Reality, Digital Retail, Beauty Industry, Brand Innovation

Poshmark Smart List AI

tiers

Artificial Intelligence, Fashion Resale, Smart List AI, Digital Marketplace, Automation

Vinted

tiers

Algorithmic Profiling, Consumer Personas, Marketplace Analytics, Sustainable Fashion, Behavioral Segmentation, Digital Anthropology

Trade Me Jobs

tiers

Digital Recruitment, Platform Economy, Brand Experience, Gamification Strategy, Consumer Culture, Employment Marketing

Mirumi

tiers

Affective Computing, Anthropomorphic Design, Parasocial Relationships, Techno-animism, Emotional Technology, Consumer Robotics

Gap & Sean Wotherspoon

tiers

Vintage Fashion, Brand Curation, Circular Economy, Fashion Authentication, Heritage Marketing, Nostalgia Commerce