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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Lufthansa's Fashion Challenge
Case Studies Fashion and Apparel Mobility and Transport Travel and Outdoors Art & Culture

Lufthansa's Fashion Challenge

tiers
Lufthansa, Fashion Challenge, Cultural Capital, Prosumer, Semiotics
Eureka Eureka
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Eureka Eureka
Comme il faut
Case Studies Fashion and Apparel Social Awareness

Comme il faut

tiers
Humanitarian advocacy, Brand semiotics, Conflict communication, Social media, Consumer culture
Eureka Eureka
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Eureka Eureka
PropNex
Case Studies Real Estate & Construction Fashion and Apparel

PropNex

tiers
Prop Nex, Streetwear, Internal branding, Identity work, Merchandising, Uniforms
Eureka Eureka
Yerba Madre & Basura
Case Studies Fashion and Apparel Food & Beverage Ecology and Sustainability Business To Business

Yerba Madre & Basura

tiers
Regenerative design, Circularity, Brand semiotics, Consumer culture, Activation
Eureka Eureka
鱼鲤鱼鲤 (fish carp fish carp)
Case Studies Social Media Fashion and Apparel

鱼鲤鱼鲤 (fish carp fish carp)

tiers
Xianyu, Fish Carp Fish Carp, Interest Economy, Semiotics, Community Design
Eureka Eureka
Find My Sketchers
Case Studies Mobility and Transport Technology Fashion and Apparel

Find My Sketchers

tiers
Safety, Privacy, Platform ecosystems, Design ethics, Consumer culture
Eureka Eureka
Hermès
Case Studies Luxury Fashion and Apparel Art & Culture Personal Aesthetics

Hermès

tiers
Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative
Eureka Eureka
Artiso
Case Studies Fashion and Apparel Technology

Artiso

tiers
AI In Fashion, Agentic Systems, Aesthetic Alignment, Workflow Integration, Consumer Culture Theory
Eureka Eureka
Utopia Beauty
Case Studies Fashion and Apparel Retail and Shopping

Utopia Beauty

tiers
Science-backed, Transparency, Biotechnology, Digital retail, Brand governance
Eureka Eureka
NOUN
Case Studies Fashion and Apparel Technology

NOUN

tiers
NOUN Connect, Beauty Manufacturing, Algorithmic Matching, Vendor Ontology, Data Governance
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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