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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Monki
Case Studies Fashion and Apparel Health & Wellbeing Social Awareness

Monki

tiers
Sweden, Underwear, Self-Love, Body Dysmorphic Disorder, Corporate Social Responsibility
Adriana Chiñas Adriana Chiñas
Morrisons & NHS
Case Studies Fashion and Apparel Health & Wellbeing Food & Beverage

Morrisons & NHS

tiers
United Kingdom, Grocery, National Health Services, Cancer Awareness, Labels
Adriana Chiñas Adriana Chiñas
PulpaTronics
Case Studies Fashion and Apparel Ecology and Sustainability Retail and Shopping Learning and Teaching

PulpaTronics

tiers
Tags, UK, Royal College of Art, Packaging, RFID
Adriana Chiñas Adriana Chiñas
Footwearology
Case Studies Fashion and Apparel Learning and Teaching

Footwearology

tiers
Barcelona, AI, Digital Design, Software, Academy, Shoes, Footwear
Adriana Chiñas Adriana Chiñas
Gentle Monster & Blizzard Entertainment
Case Studies Fashion and Apparel Avatar Sports and Games Business To Business

Gentle Monster & Blizzard Entertainment

tiers
United States, South Korea, OVERWATCH, Eyewear, Videogames
Adriana Chiñas Adriana Chiñas
Nike Aerogami
Case Studies Health & Wellbeing Retail and Shopping Fashion and Apparel Technology

Nike Aerogami

tiers
United States, Product, Apparel, Runners, Jacket
Adriana Chiñas Adriana Chiñas
Ganni & Modern Synthesis
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business

Ganni & Modern Synthesis

tiers
Plant-Based, Modern Synthesis, Denmark, Bag, London Design Festival
Adriana Chiñas Adriana Chiñas
Houdini
Case Studies Fashion and Apparel Retail and Shopping Ecology and Sustainability

Houdini

tiers
Stockholm, Concept, Circular Economy, Clothing, Rental
Adriana Chiñas Adriana Chiñas
Coca-Cola Y3000
Case Studies Fashion and Apparel Food & Beverage Avatar Business To Business

Coca-Cola Y3000

tiers
Future, Generative AI, United States, QR, Limited Edition
Adriana Chiñas Adriana Chiñas
Thebe Magugu
Case Studies Fashion and Apparel Art & Culture Retail and Shopping

Thebe Magugu

tiers
South Africa, Textiles, Prints, Historical Figures, History
Adriana Chiñas Adriana Chiñas
Normal Phenomena of Life
Case Studies Ecology and Sustainability Fashion and Apparel

Normal Phenomena of Life

tiers
Plant-Based, Nature, Bacteria, London Design Festival, UK, Biotech
Adriana Chiñas Adriana Chiñas
Visa, COS & Ellen MacArthur Foundation
Case Studies Banking & Financial Services Fashion and Apparel Business To Business Ecology and Sustainability

Visa, COS & Ellen MacArthur Foundation

tiers
Circular Economy, United States, Recyclying, Net Zero, Behavioral Insights Labs
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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